Event & Marketing Associate

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The Event & Marketing Associate at the Catherine Hershey Schools for Early Learning (CHS) Central Office will lead the ideation, planning and execution of events that support CHS and its Centers. This individual will coordinate strategic events of varying sizes and purposes including professional gatherings and celebrations, talent and admissions recruitment events, community events, and other events that engage CHS audiences. Reporting to the Marketing Manager, the Event & Marketing Associate will also support ongoing Marketing & Communications team with project management, administrative tasks and CRM management. Starting pay for this position is in the range of $18.88 to $25.21 per hour, based on experience.

Responsibilities

• Support Marketing & Communications team with administrative support, CRM maintenance and daily operations as assigned
• Lead the events for CHS including strategic ideation, planning, execution, and follow up, including but not limited professional gatherings and celebrations, talent and admissions recruitment events, community events, and other in-person or virtual events that engage CHS audiences
• Identify external event, speaking and sponsorship opportunities that align with CHS's mission and strategic goals, and coordinate Central Office and/or CHS Centers participation
• Work collaboratively with internal and external stakeholders to manage the overall guest experience including guest list management, venue selection, entertainment, food and beverage selections, event content and logistics
• Collaborate with the Marketing & Communications team to ensure event-associated marketing plan (including but not limited to social media posts, event promotion) and materials (including but not limited to event invitations - print or virtual, webpages, presentations, programs, signage) are developed
• Manage project management system for marketing & communications team to ensure that tasks, assignments and timelines within the department are met
• Assist marketing department with vendor contracts and payments, following internal processes
• Create and maintain a calendar of all hosted, sponsored, and attended events
• Serve as point person for hosted or attended events for guests, staff, and vendors to ensure smooth execution, payments, coordination, and timelines are successfully met
• Manage a database of external CHS contacts/audiences and determine appropriate attendees for events and track event RSVPs including responding to questions, RSVPs, and inquiries
• Manage event budget, vendor selection, establish and negotiate and create contracts, and ensure payments follow internally processes
• Assist in strategizing a communication and marketing plan to promote events and increase and grow attendees
• Responsible for responding to CHS communications and events inboxes inquiries in a timely manner, including weekends and evenings
• Responsible for responding to social media comments/messages in a timely manner, including weekends and evenings when on duty as part of the team's monitoring rotation schedule
• Capturing event feedback and metrics to inform future event plans
• Build replicable processes and materials that continuously improve workflows
• Serve as support and liaison for external marketing agencies and vendors in the absence of the Marketing Manager
• Takes initiative, actively identifies problems and implements solutions, and seeks strategic opportunities that advance organizational goals
• Other duties as assigned
  
  

Qualifications

• Associate's degree in Marketing, Hospitality, Public Relations, or related field required. Bachelor's degree preferred
• 1-2 years of versatile event planning experience
• Experience using webinar platforms like Zoom Webinars
• Experience with MailChimp, or similar email platform
• Exceptional time management, project management, attention to detail, organizational, and creative skills
• Exceptional interpersonal and communication skills - written, verbal, and platform
• Proficiency in using technology including MS Office Suite (Outlook, Word, Excel, and PowerPoint)
• Passional about education and is an advocate for helping young children
• Responsible, enthusiastic, and care about working in a mission-focused organization
• Ability to work in a fast-paced environment with changing priorities
• Ability to work nights and weekends, if needed
• Comfortable researching, gathering, and analyzing data and information for leadership
• Ability to work well across functions and departments to forge strong cross-disciplinary relationships
• Commitment to the mission and values of CHS and MHS and demonstrated high degree of integrity as all MHS and CHS staff are considered to be role models for children
• U.S. work authorization and successful completion of pre-employment background checks and clearances