Marketing Coordinator

The Marketing Coordinator is a key player in supporting and executing our marketing strategy, ensuring our brand remains consistent and impactful across all platforms. The ideal candidate will bring fresh ideas, a strong design aesthetic, and a collaborative mindset to deliver results that drive business growth and elevate our marketing presence.

This role is on site at our Palm Beach Gardens office.

Routine Tasks:

• Graphic Design: Design promotional materials, including flyers (Weekly Specials, Weekend Specials), signage (holidays, events), and labels using Canva, ensuring creative consistency with the company’s brand guidelines and maintaining high-quality design standards across print and digital platforms.
• Marketing Calendar: Assist in developing and maintaining the marketing calendar, collaborating with the marketing manager and other teams to ensure timely execution of campaigns and promotions that align with company objectives.
• Website Management: Update company website marketing content via WordPress, ensuring content is fresh, relevant, and optimized for SEO.
• Signage & Labels: Collaborate with departments to design and create in-store signage and product labels, ensuring alignment with branding guidelines and messaging to drive traffic and enhance the customer experience.
• Google & Yelp Reviews: Monitor and respond to customer reviews on Google and Yelp, ensuring timely and thoughtful responses that enhance customer satisfaction and align with our brand voice. Collaborate with management to address feedback and implement improvements.
• Email Blasts: Design and send email campaigns via Mailchimp, segmenting audiences for targeted outreach and tracking performance.
• Events & Community Relations: Collaborate with the Department Manager and vendors to plan and organize events that promote the company’s brand and services. Serve as the main point of contact for public relations, ensuring events align with company goals and foster strong community relationships.
• Targeted Branding: Develop creative content (visuals, copy) to promote catering services, targeting local businesses, event planners, and corporate clients to increase brand awareness and drive leads.
• Document Management: Maintain and organize marketing files and materials, ensuring easy access for team members and efficient workflow for all projects. Manage both digital and physical documents to support marketing efforts.
• Assist with other tasks as assigned, including organizing promotional photo shoots, social media posting, and content creation (pictures and videos) for social media platforms to increase engagement and brand visibility.

Qualifications:

• Bachelor’s degree in marketing, communications, or related field is preferred, or equivalent experience in marketing, graphic design, or content creation.
• 2-3 years of experience in marketing coordination, with a focus on graphic design, digital marketing, and content creation. Hands-on experience with marketing campaigns, design software, and content management systems is preferred.
• Proficient in marketing software and tools such as Canva, WordPress, Mailchimp, Photoshop, and social media scheduling tools.
• A passion for design with a keen eye for detail, consistency, and an understanding of brand strategy.
• Strong written and verbal communication skills.
• Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.
• Creative thinking, problem-solving skills, and the ability to adapt quickly to changes and challenges in the marketing landscape.