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Senior Director, Emerging Products - Mascot Shop

Jostens
Minneapolis, MN Full Time
POSTED ON 2/7/2025
AVAILABLE BEFORE 4/6/2025
SR. DIRECTOR, EMERGING PRODUCTS (MASCOT SHOP) 
 
ABOUT YOU:
Join Jostens as the Senior Director, Emerging Products (Mascot Shop) and where you will spearhead the growth and strategic execution of this high-potential business unit. Your mission is to drive profitable new business expansion, enhance brand visibility, and optimize customer engagement and retention. You will lead the team in developing innovative solutions, refining the e-commerce experience, and ensuring operational excellence while scaling this business for long-term, sustainable success.
 
If you are a results-driven leader with a passion for e-commerce, sales growth, and strategic innovation, this is your opportunity to make a lasting impact at an iconic brand.
YOU HAVE:
  • Extensive Leadership & Sales Experience. 15 years of experience in sales management, procurement, e-commerce, or related fields, including senior leadership roles with P&L responsibility. Experience in educational sales or selling to schools and families and have led a large remote sales team.
  • E-Commerce & Digital Strategy Expertise. 5 years of leadership experience within top-tier e-commerce or strategic sourcing organizations (Chewy, Amazon, Walmart, or similar).
  • Entrepreneurial Mindset. A track record of successfully launching and scaling new business units, with a “hunter” mentality focused on aggressive new customer acquisition. Background in a consultative, program-oriented sales environment.
  • Financial & Business Acumen. Strong ability to develop and execute multi-year growth plans, manage P&L performance, and drive EBITDA expansion through sales strategies.
  • Data-Driven Decision Making. Experience leveraging analytics to identify market trends, forecast future sales, and drive profitable revenue growth.
  • E-Commerce & Marketplace Growth. Proven ability to lead digital marketplace expansion, optimize customer journeys, and execute go-to-market strategies.
    Strategic Storytelling and Business Influence. Skilled at pitching new business, securing large-profile customers, and influencing senior leadership, investors, and stakeholders.
  • Change Leadership & Business Transformation. Ability to drive cultural change, build high-performing teams, and influence new ways of thinking and executing.
  • Technology & Digital Fluency. Proficiency in MS Office and sales tracking tools, with experience implementing digital marketing concepts such as SEO, PPC, social media, and affiliate channels.
  • Education. Bachelor’s degree in Business, Sales, Marketing, Supply Chain, or a related field. Preferred. MBA or advanced degree.
 
YOU WILL:
  • Drive Profitable Sales Growth. Drive aggressive new school acquisitions, revenue expansion, and aggressive sales growth initiatives in both B2B and B2C channels. Lead sales planning, forecasting, compensation strategies, and operational execution.
  • Scale & Optimize E-Commerce Strategy. Own and execute the online business go-to-market strategy, ensuring seamless digital execution, marketplace expansion, and customer acquisition. Leverage analytics to optimize sales funnels, improve conversion rates, and drive sustained e-commerce growth.
  • Shape the Future of Mascot Shop. Define and execute a long-term growth strategy, leveraging market insights and innovation to expand market share.
  • Lead High-Performance Teams. Build and mentor a results-driven team, fostering a culture of innovation, accountability, and execution.
  • Manage P&L & Operational Excellence. Develop and execute strategic financial plans, monitor performance metrics, and ensure alignment with growth objectives.
  • Drive Organizational Change & Influence Key Stakeholders. Lead business transformation initiatives, enhance cross-functional collaboration, and secure executive & investor buy-in.
  • Travel. 30% expected overnight travel.
 
LOVE WHERE YOU WORK:
  • We care about your health. We offer competitive healthcare (health, dental, vision, coverage) in addition to voluntary benefits including home and car insurance, pet insurance, flexible spending account, amongst many more.
  • We invest in your future. Our 401K plan has immediate vesting, so you can start saving for retirement right away.
  • We believe in flexibility. We provide hybrid work options.
  • We want you to unplug when needed. We believe in taking your time off without guilt and offer accrued paid time off and company paid holidays. *For Washington residents, you will receive 13 vacation days, 8 paid sick leave, 8 company paid holidays, and family paid leave. 
  • We care about your development. We support tuition reimbursement after 6 months of service.
  • We believe in pay transparency. The salary range is $150,000 to $165,000 with annual bonus eligibility.
APPLICATION DEADLINE: March 31, 2025
 
ABOUT US:
Jostens leads the student commemoration market and has been serving local communities for over 125 years. We work with thousands of K-12 schools, colleges and universities each year, and have the honor of partnering with beloved sports teams and esteemed organizations across the country. Our iconic products — like yearbooks, letter jackets, class jewelry and championship rings — keep meaningful traditions alive and inspire millions of people to celebrate their unique stories, milestone moments and biggest accomplishments every year. We have 13 first-class facilities across the globe, from North America to the Caribbean. Watch a short video about us here.
 
AMERICANS WITH DISABILITIES ACT (ADA):
Jostens is committed to the full inclusion of all qualified individuals. If reasonable accommodation is required to fully participate in the job application or interview process, or to perform the essential functions of the position, please reach out to our HR team at recruiter@jostens.com or (952) 830-3399.
 
Jostens is an Equal Opportunity Employer and complies with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply. 
 
California Privacy Policy: https://www.jostens.com/about/california-employee-privacy-policy
 

Salary : $150,000 - $165,000

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