Experiential Events Manager

Are you a Hospitality or Event Management professional with a focus in the food and alcohol industries? Do you have a passion for building experiences and driving brand affinity? Are you eager to be part of something unique and growing? Please continue!

Journeyman has long hosted a variety of rich public events, from annual offerings like Islay's Barrel-Aged Brew Fest and Burns Dinner to special events like our Meet the Makers series or Octoberfest. We're ready to take things up a notch, bringing an elevated focus to experiential events which drive revenue and guest engagement.

The Experiential Events Manager will lead this charge, conceptualizing, planning, and executing amazing, public-facing events within our unique, historic properties as well as at national whiskey events and trade shows. This seat will be instrumental in Journeyman achieving our 2025 goals as well as our long-term vision of being a multi-generational, family-owned and operated business.

Here’s a peek at what you will receive as a Journeyman team member:

• Outstanding Growth Opportunity!
• Paid Time Off
• 401(k) with Employer Match available Day 1
• Medical, Dental, Vision, Life, and Supplemental Insurance Options
• Free Monthly Bottle of Spirit (21 )
• Loyalty Incentives (ask about our 5-Year Bottle Reward!)
• 25% Employee Discount
• Monthly Welcome Tour with Owner/Founder, Bill Welter
• Annual Employee Putting Competition
• 3 Annual Employee Parties

All team members must uphold and embody Journeyman’s Core Values and align with the organization's Core Focus.

CORE VALUES:

GRIT

• No challenge is too great.
• Goals worth pursuing are never easy and perseverance and determination are essential to success.
• There is no substitute for time and effort and good things will come from those efforts.

ALWAYS A JOURNEYMAN

• The pursuit of excellence is lifelong and mastery is an illusion.
• Joy is in the daily work and the pursuit of excellence, not a final destination.
• A focus on continual improvement and doing our best.

1st CUSTOMER

• Treat every customer with the mindset that they are the business’ first-ever customer.
• Treat customers with authenticity, kindness, warmth, care, and friendliness. Be engaging, helpful, and willing to offer a magical experience.
• Be available and provide timely responses in all capacities.
• Extend this mindset to our vendors, suppliers, partners, and especially our fellow employees, never taking any of them for granted.

AMBASSADOR

• Take pride and ownership in your work.
• Engage and actively participate in your work and company activities.
• Be a positive force in the workplace, creating a culture of positivity.
• Extend common courtesy to yourself, employees, and guests.
• Evangelize and promote the company and brand.

CORE FOCUS:

• Our Purpose: to create a shared legacy.
• Our Niche: creating great memories for life experiences.

YOUR RESPONSIBILITIES:

EVENT PLANNING & EXECUTION

• Develop Event execution plan, in collaboration with key leadership, for experiences both internal and external.
• Coordinate with key leadership to develop onsite, annual programing strategy.
• Organize internal Journeyman events, including large scale events, special events, educational opportunities, whiskey experiences, and more.
• Organize external Journeyman events, including impactful trade and consumer-facing programs.
• Develop the annual events plan and activation playbook.
• Maintain attention to strict budget oversight.
• Work closely with Events Operations personnel and perform final checks on the day of the event.

STAKEHOLDER & VENDOR MANAGEMENT

• Work with Sales and Marketing leaders to determine event focus.
• Research, acquire, and manage talent for events.
• Negotiate with, book, and maintain relationships with vendors.

POST-EVENT ANALYSIS

• Monitor and measure the effectiveness of brand initiatives to campaign/program optimization.
• Lead post-event review and evaluation.

YOUR ATTRIBUTES:

• Owner’s mentality in decision making
• Thorough understanding of US beverage marketplace and its players
• Knowledge of commercial, cultural, and competitive trends
• Excellent vendor management skills
• Ability to build relations across channels
• Highly adaptive
• Highly self-motivated
• Ability to thrive independently and on a team
• Impeccable organizational and time management skills
• Outstanding communication and negotiation skills
• Superior attention to detail, critical thinking, and problem-solving abilities

YOUR EDUCATION AND EXPERIENCE:

• Bachelor’s degree in hospitality management, public relations, or relevant field preferred.
• Proven record of successfully organizing events/trade shows.
• Previous beverage alcohol supplier, importer or distributor experience preferred.
• Familiarity with an Entrepreneurial Operating System (EOS) a plus.