Director of Marketing and Communications

Description

Position Summary:

The Director of Marketing and Communications is a strategic leadership role responsible for developing and executing comprehensive marketing and communications strategies that advance the organization’s mission, enhance its reputation, and drive philanthropic revenue. This position leads integrated marketing efforts across brand management, annual fund campaigns, digital presence, media relations, and organizational communications while serving as a key member of the Advancement leadership team. This position joins a fast-paced team and requires energy, enthusiasm, bold vision, flexibility, and analytical skills.

** To be considered for this position please submit a cover letter and resume with your application.

Key Responsibilities:

Brand Management & Organizational Voice

• Serve as principal steward of the organization’s brand, ensuring consistency across all channels and touchpoints
• Responsible for oversight of brand guidelines, voice, messaging frameworks, and organizational compliance
• Lead creative direction for major organizational initiatives and campaigns
• Guide the development of compelling narratives that communicate the institution's value proposition and impact

Strategic Leadership & Management

• Lead by action and example to advance a culture of positivity, professionalism, trust, transparency, empathy, and excellence at Joybound
• Develop and execute comprehensive marketing and communications strategies aligned with organizational priorities and advancement goals
• Exhibit leadership skills as an enthusiastic motivator and leader
• Experience in mentoring and developing staff
• Lead, mentor, and manage a team of marketing and communications professionals into a cohesive team, while holding individuals and teams accountable for results
• Serve as a key member of the Advancement leadership team, contributing to overall department strategy and decision-making
• Manage departmental budget and resources effectively
• Build and maintain collaborative relationships with key stakeholders across the organization
• Direct and manage external agencies as required

Annual Fund & Revenue Generation

• Direct strategic planning and execution of annual fund campaigns across direct mail and digital channels
• Oversee development of donor-centric messaging and content strategy to drive giving
• Analyze campaign performance and optimize strategies to increase donor participation and revenue driving ROI
• Leverage data analytics for targeted communications and strategies
• Assess performance of direct mail marketing agencies and make recommendations for best-in-class programs

Digital Strategy & Social Media

• Lead institution-wide social media strategy and content planning
• Ensure effective digital presence across all platforms
• Drive innovation in digital communications and engagement strategies
• Monitor and analyze digital metrics to optimize performance

Public & Media Relations

• In collaboration with the public relations manager, develop and build strategy as well as strengthen and expand media relationships
• Serve as senior communications counsel to organization leadership
• Manage crisis communications and organizational messaging on sensitive issues

Publications & Content

• Lead development of compelling storytelling that advances organizational priorities
• Direct conceptualization and production of high-impact organizational publications
• Oversee editorial calendar and content strategy across all channels
• Ensure quality and consistency of all written materials

Qualifications

Required Qualifications:

• Bachelor's degree in marketing, communications, journalism, or related field
• 10 years of progressive experience in marketing and communications, with at least 5 years in a senior leadership role
• Self-motivated and goal-oriented with ability to remain flexible in a changing environment and quickly adapt to tight deadlines and multiple projects
• Proven track record of developing and executing successful integrated marketing campaigns
• Experience managing and mentoring professional staff
• Strong strategic planning and project management skills
• Excellence in written and verbal communication
• Demonstrated success in brand management and development
• Expert proficiency with online platforms including social media, CMS (WordPress), project management (Asana, Trello), marketing platforms (Engaging Networks, Buffer, etc.), Google products (Analytics, Ads, etc.)
• Experience with fundraising communications and revenue generation
• Proficiency in digital marketing and social media strategy
• Budget management experience
• Affection for animals, concern for their wellbeing, and a willingness to accommodate animals in the workplace
• Pre-employment background check required

Preferred Qualifications:

• Master's degree in relevant field
• Experience in nonprofit or animal wellbeing a plus
• Knowledge of current trends in philanthropy and donor engagement
• Experience with crisis communications
• Understanding of data analytics and marketing metrics
• Professional network in media and communications

Desired Competencies:

• Strategic thinking and planning
• Experience in leadership and team building
• Creative problem-solving
• Strong analytical skills and attention to details
• Excellence in project management
• Ability to work collaboratively across departments
• Strong presentation and public speaking skills
• Adaptability and flexibility
• Political savvy and emotional intelligence

Physical Requirements:

• Ability to travel occasionally for conferences and professional development
• Some evening and weekend work required for special events
• Work environment includes constant exposure to animals and animal allergens.
• Push/pull moderately heavy objects up to 25 pounds.
• Lift and move objects up to 30 pounds for short distances.
• Kneel, bend, stoop, squat, reach above and below shoulder level, grasp and turn objects, stand, and/or walk frequently and repetitively throughout each shift.
• Sit for extended periods of time while using a computer.

Hours:

Full-time, exempt position requiring a minimum of 40 hours per week, including occasional evening and/or weekend work. Hours and workdays may vary according to the needs of the department.

At Joybound, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of or traits historically associated with race; color, religion, religious creed, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran and/or military status), domestic violence victim status, political affiliation, and any other status protected by state or federal law.

Salary : $175,000 - $185,000