Demo

Account Director, Public Relations

JPR Services Inc
New York, NY Full Time
POSTED ON 1/16/2025
AVAILABLE BEFORE 4/15/2025

Who are we?

J / PR is a global communications firm specializing in public relations, content creation, and social media. We work with some of the best hotels, resorts and lifestyle brands in the world, including Relais & Chateaux, Vail Resorts Hospitality and Hilton Luxury Brands to name a few. You can see our current client list here. Being a part of this international powerhouse agency will connect you to a roster of distinguished hotels, resorts, restaurants, real estate projects, and destinations across the globe, elevating your career (and your frequent flier status). We tell compelling original stories to connect brands to their target audiences. We're passionate, professional, and purpose-driven. We're dedicated to our work, the agency, our clients, and each other.

Forbes said "These are the Women Dictating Where You're Traveling," and Inc. Magazine featured J / PR in an article titled, "How Two Millennial-ish Women Built a PR Powerhouse." This is in addition to numerous awards like PR News Best Places to Work, New York Observer PR Power 5 for five years in a row, The PR Net 100, Forbes Five Star Agency, PR Couture Spotlight Agency of the Year, and Crain's Best Places to Work (to name a few).

At J / PR, we're incredibly intentional about our company culture, and we wholeheartedly believe in a work-life blend, where you'll be empowered to continue learning and growing through travel, mentorship, training, and retreats, along with a connected company culture.

Who are you?

Creative, collaborative, connected. You manage and oversee accounts and teams with dedication, strategy, and drive. You strive to be your best and help others be their best, and your motivation and passion for the industry help you mentor the next generation. You're driven, dedicated, strategic, and solution-oriented. Business-minded and creative, you have proven experience developing and implementing successful campaigns for travel, hospitality, and lifestyle brands, both big and small. You bring a time-tested roster of travel and lifestyle media and influencer relationships. If this sounds like you, then please read on!

The Role

As an Account Director, Public Relations you are running accounts autonomously, driving the overarching account strategy while making sure the team is set up for success and understands their roles and responsibilities. You're the main client contact for more nuanced conversations related to the team and the work, and you drive the strategy and deliverables making sure there are results and movement each quarter. At this stage in your career, you are guiding your team to get hits by helping to identify the right media and outlets for a story to live and offering feedback and coaching along the way. You also use your close media contacts to get big A-list placements when warranted by the client.

Duties and Responsibilities

Account Client ManagementTravel for client needsLead banner hospitality moments and campaigns, e.g. a crisis, renovation, and / or hotel openingCreate, execute, delegate, & course correct overarching account strategiesImplement strategies and oversee the performance of KPIsReview Harvest reports and course correct as neededAct as a trusted and valuable partner to Clients, leading challenging conversations as neededOversee scopes of work and direct your teams to conduct meaningful work based on the clients' revenue and business goalsActively monitor your team's activity to ensure they stay within budgets and client satisfactionLead your team by providing clear, focused guidance and resources for day-to-day account successDesign "game-changing" PR campaigns, activations, partnerships, and programming that clients talk about for years to come; award winnersHelp out with any task, big or small, to showcase your leadership skills and dedication to the teamManage conversations with clients relating to contract renewal and ensure conversations are had to address changes in scopeDemonstrate leadership with your clients and your teams by providing knowledge and adviceUnderstand your client's business goals and lead account strategy to produce measurable ROICraft a goal-setting process with your clients and lead your team on all aspects of account management to achieve these goalsNurture client accounts with proven tactics that result in continued renewal year-over-yearIdentify add-on projects for clients and seek opportunities to expand retainer fees and provide valueMedia Relations

Success is your team members getting those hits and hitting campaign marksCreate big-thinking pitches that land in bigger and bigger features, multi-page spreads in magazines, and in meaningful unexpected sectionsGuide your teams to proper media who will execute KPI story ideasNurture your A-list media relationships and network, and draw on those as needed for key placementsRemain relevant, and always navigating the changing turns of the media industryNew Business

Provide thought leadership and ideation for new business proposalsAttend new business meetings and presentations as the voice and face of account leadershipBuild and foster a personal network of contacts in our industry, leading to new business leads and commissionable opportunitiesDevelop a specialty area at the agency (i.e. regional specialty, meetings / groups, wellness, uber luxury, culinary, family) - be the agency go-to and tastemaker in the space; positioning our brand in the spaceAttend conferences and events on behalf of J / PR and build your personal networkTeam Leadership

Leading team / giving expert counsel for team and client, making sure everyone's set up for successTrusted leader in office with visibility across agencyMentor and guide your team members as they progress in their careersMotivate your team and keep them happy, engaged and positiveManage your team retention by creating opportunities for them to expand and growManage direct report(s), providing leadership, guidance, feedback and coaching to direct report(s) and account teams both in person and remotelyJ / PR / Industry

Agency Impact : staffing conversationsPlan and implement efficient processes, training and systems within the teamsSpearhead agency activities, workshops, trainings and bring in mediaChampion and promote the J / PR cultureRemain on top of industry trendsExpand your knowledge of hotels, the industry and your client's businessUnderstand and be able to discuss social media, our capabilities and how social weaves into all of your accounts / campaignsResponsible for developing two educational based workshops each yearOther

And other tasks, projects, or duties as requiredExperience

College Degree or comparable experience requiredAt least 10 years of public relations experience in the hospitality, culinary, travel, tourism, restaurant and / or consumer lifestyle arenasAgency or in-house experience is a plusRequirements

Ability to travel for client needsStellar client and media referencesStrong and proven relationships with local, regional and national media contactsEffective and proven management skillsAdvanced proficiency in Google Suite and Microsoft Office in a Mac OS environmentExcellent verbal and written communication skillsExcellent interpersonal skillsExcellent organizational skillsMust be able to identify and resolve problems in a timely mannerHigh-energy, positive self-starter who is willing to go above and beyond to make a difference in a dynamic organizationCreative problem solver and decision maker with a proven track record of delivering resultsProven ability to handle time-sensitive projects and prioritize multiple objectives simultaneously, to work independently, and to drive projects to completion with minimum guidance and acute attention to detailAbility to think strategically but act tacticallySolid leadership and coaching skillsMust have a valid passport for international travelBenefitsJ / PR offers a competitive benefits package, including :

Competitive base salary : $100,000 - $110,000, commensurate with experienceCommission opportunitiesYear-end discretionary bonusMonthly Cell Phone StipendCompany contributions to medical, dental, and vision insurance premiums401K with employer matchAccrued PTOBirthday PTOFlexible Release FridaysHotel trade with our world-class clients (complimentary stays across our entire portfolio)Hybrid office schedule (2-3 days in office)Corporate ClassPass discountsPet insurance discountsMilestone gifts at 1, 5, and 10 yearsAnnual holiday and summer parties, plus regular socialsOngoing training and development opportunities

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

EQUAL EMPLOYMENT OPPORTUNITYJ Public Relations (J / PR) and 20Two Studio (Studio) strongly support equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.

HIRING PRACTICESThe preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

J / PR and Studio recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. J / PR and Studio may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting, and search firms.

Salary : $100,000 - $110,000

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