What are the responsibilities and job description for the Email Marketing Specialist (Dallas) position at JSX?
About You:
The Email Marketing Specialist reports to the Digital Marketing Manager and plays a pivotal role in driving meaningful engagement with customers through strategic email marketing initiatives. Leveraging the Klaviyo platform, you will plan, execute, and optimize campaigns to deliver personalized, data-driven content. This role focuses on enhancing customer loyalty, driving repeat purchases, and contributing to overall business growth.
What makes a successful candidate?
- Creative and data-driven
- Highly collaborative and communicative
- Results-oriented with a passion for testing and learning
- Adaptable and organized, managing multiple priorities effectively
- Analytical with an eye for detail and brand alignment
Fine Print:
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Email Marketing & Automation:
- Plan, create, and execute email campaigns tailored to various customer segments using Klaviyo.
- Design and refine automated customer journeys to enhance engagement and conversions.
- Develop a strategic email content calendar aligned with seasonal promotions and key campaigns.
- Conduct A/B testing to optimize subject lines, content, send times, and segmentation.
- Partner with creative agencies to craft visually appealing, brand-aligned email designs.
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Data Analysis & Reporting:
- Track and analyze campaign performance metrics such as open rates, CTR, conversion rates, and revenue impact.
- Monitor deliverability rates and implement strategies to ensure optimal performance.
- Maintain clean, up-to-date email marketing databases.
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Personalization & Segmentation:
- Collaborate with the Analytics team to refine audience segmentation strategies.
- Use customer insights and behavioral data to deliver relevant, personalized content.
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Collaboration & Cross-Functional Coordination:
- Partner with Revenue Management, Customer Experience, and Loyalty teams to align email initiatives with broader business objectives.
- Support key initiatives, including promotional campaigns, new route launches, and loyalty program efforts.
Minimum Qualifications:
- Bachelor’s degree in marketing, Communications, or a related field (essential requirement).
- 2–3 years of experience in email or digital marketing (essential requirement).
- Proficiency in Klaviyo or similar platforms for campaign and automation management (essential requirement).
- Strong copywriting and proofreading skills with attention to detail and brand voice (essential requirement).
- Exceptional analytical skills, with the ability to translate data into actionable strategies (essential requirement).
Pay & Perks:
Compensation range is $55,000 - $65,000 annually. This was established after performing market research and is aligned with our approach to compensation. Most qualified Candidates will receive an offer near the starting point of our compensation range.
- New Crewmember's become eligible for health benefits on the 1st of the month following the start of employment
- Medical plans start at just $64/month (100% employer paid dental & vision, up to $2,100 annual company HSA contribution to medical plan participants)
- Free non-revenue standby travel on JSX (deeply reduced non-revenue standby travel on many other major domestic & international airlines) for yourself qualifying immediate family
- 401(k) match – 50% of your first 8%
- Generous PTO plan
Vibe @ JSX:
We are not only a lifestyle carrier, but also a lifestyle employer where entrepreneurship meets determination, where doing what’s best is the standard, and where the experience is just as important as the destination. We’re all about supportive leaders who have your back and believe in a clear path to your success, being diverse and open-minded, and having a lot of fun along the way! JSX is your runway.
Additional Information:
May perform other responsibilities as assigned. Responsibilities and duties may change when circumstances dictate (emergencies, changes in workload, rush jobs, technical developments, etc).
JSX seeks to provide equality of opportunity in all aspects of employment, as well as to ensure that all personnel activities, such as the recruitment, selection, training, compensation, benefits, discipline, promotion, transfer, layoff and termination processes remain free of illegal discrimination and harassment based upon race, color, religion, sex, sexual orientation, gender identity, and national origin.
Salary : $55,000 - $65,000
