What are the responsibilities and job description for the Creative Content Manager position at Julbo Eyewear?
Company: Julbo Eyewear, USA
Location: Burlington, VT
Job Title: Creative Content Manager
Job Type: Year-Round, Salary
We’re hiring a Creative Content Manager to drive Julbo Eyewear’s brand presence and revenue growth in the US market.
This high-impact role focuses on performance-driven content and marketing to grow Julbo’s e-commerce revenue. You’ll lead digital initiatives across Meta, Google, email, and social media, developing strategies that drive traffic, conversions, and brand engagement.
What You’ll Do:
- Own and execute the DTC content & marketing roadmap to drive revenue.
- Create content & strategy for Meta, Google, email, and social media ads to maximize engagement.
- Work closely with advertising and CRM agencies to ensure strategy execution.
- Oversee email marketing and newsletters to increase conversions.
- Develop a content calendar aligned with launches, promotions, and campaigns.
- Optimize SEO & SEM to improve organic and paid search performance.
- Track website traffic & conversion rates, using insights to refine strategy.
- Develop ads, photography, GIFs, and short-form videos for digital channels.
- Manage content production budgets and external creatives when needed.
- Collaborate with US Marketing, Product, Sales & International HQ teams.
Who You Are:
- Digitally Fluent: Strong experience in performance marketing & content strategy with a focus on e-commerce.
- Creative & Data-Driven: Ability to develop compelling content and optimize based on performance.
- Content Creator: Photography & video editing skills a plus.
- Self-Starter: Thrives in an entrepreneurial, fast-paced environment.
- Organized & Strategic: Manages multiple projects with a focus on results.
Key Skills & Experience:
- Prior experience in digital marketing, content, or performance marketing (outdoor/lifestyle brands preferred).
- Strong understanding of Meta Ads, Google Ads, SEO, SEM, and email marketing.
- Ability to create ads, photography, GIFs, and social content.
- Proficiency in Google Analytics, Meta Ads, Klaviyo (or similar email platforms), Shopify.
- Strong writing and communication skills.
- Experience with Adobe Suite (Photoshop, Premiere Pro, Lightroom, etc.).
Other Details:
- Location: Burlington, VT (flexible remote days)
- Benefits: Health insurance 401k match (after 6 months)
- Dog-friendly office: Julbo has a mellow, dog friendly office space
Why Julbo?
Julbo has been pushing the limits of eyewear innovation since 1888. As a global leader in high-performance eyewear for skiers, climbers, trail runners, and outdoor athletes, we thrive on adventure and bold storytelling. This role offers the opportunity to lead content & digital growth for one of the most respected names in outdoor eyewear.
Job Type: Full-time
Pay: From $73,500.00 per year
Benefits:
- 401(k) matching
- Health insurance
- Paid time off
Schedule:
- Monday to Friday
Ability to Commute:
- Burlington, VT 05401 (Required)
Ability to Relocate:
- Burlington, VT 05401: Relocate before starting work (Required)
Work Location: In person
Salary : $73,500