What are the responsibilities and job description for the Creative Content Writer position at National Life Group?
Please note that we do not offer visa sponsorship for this position.
Company Summary
Come join one of America’s fastest growing insurance companies with a stable history for over 175 years. At National Life Group (“NLG”), we offer a flexible work environment with opportunity for growth. As a mission-driven business, our promises are as important as the products we sell. We encourage our associates to live our values: Do Good. Be Good. Make Good.
Our mission extends beyond the insurance and annuities policies that we sell. Our cause is also to make the world a better place through grants from our charitable foundation, paid time for our employees to volunteer, environmentally sustainable and healthy work sites, and events that promote the work of nonprofits in our own backyard.
We invite you to explore what we have to offer and to join our cause.
Role Summary
We are looking for a Creative Content Writer with a passion for storytelling and a strong understanding of how content drives engagement and business results. This role partners closely with marketing leadership, product teams, and program managers to craft compelling written content across multiple channels—including digital, print, video, and social media.
Reporting to the Director, Creative Services, the ideal candidate is a skilled storyteller who can translate complex financial concepts into clear, engaging, and persuasive messaging. They must be versatile, collaborative, and deadline-driven, with the ability to write for multiple audiences, including agents, retirement plan administrators, consumers, and internal teams.
Essential Duties And Responsibilities
Develop, edit, and refine content for marketing collateral, digital campaigns, video scripts, thought leadership, and internal communications.
Ensure brand consistency, clarity, and tone across all messaging.
Collaborate with cross-functional teams (program and product managers, compliance, creative teams) to ensure messaging aligns with strategic business goals.
Conduct research and interviews with subject matter experts (SMEs), agents, and key stakeholders to create authoritative and engaging content.
Apply SEO best practices to maximize digital visibility and effectiveness.
Stay updated on industry trends, financial regulations, and content marketing innovations to continually improve content strategy.
Manage multiple projects in a fast-paced, performance-driven environment while maintaining quality and attention to detail.
Minimum Qualifications
3 years of experience in content writing, copywriting, or marketing communications.
Bachelor’s degree in Communications, Journalism, Marketing, English, or a related field.
Proven ability to translate complex concepts into clear, compelling narratives.
Experience with SEO strategies and digital content best practices.
Strong proofreading skills, with knowledge of AP style or other standard style guides.
Preferred Qualifications
Experience in financial services, insurance, or another regulated industry.
Knowledge of life insurance, annuities, and retirement products.
Experience developing content strategies that drive engagement and conversions.
Benefits
Your benefits start day one and are flexible and customizable to your and your family’s specific needs. Check out the BENEFITS of a Career at National Life!
The base compensation range represents the low and high end of the range for this position. Actual compensation will vary and may be above or below the range based on various factors including but not limited to qualifications, skills, competencies, location, and experience. The range listed is just one component of our total compensation package for employees.
Other rewards may include an annual bonus, quarterly bonuses, commissions, and other long-term incentive compensation, depending on the position. National Life offers a competitive total rewards package which includes: a 401(k) retirement plan match; medical, dental, and vision insurance; a company funded wellness account for director and below employees; 10 paid holidays; a generous paid time off plan (22 days of combined time-off for non-exempt employees and exempt employees have discretion in managing their time, including scheduling time off in the normal course of business, but in no event will exempt employees receive less sick time than required by state or local law); 6 weeks of paid parental leave; and 6 weeks of paid family leave after a year of full-time employment.
National Life is accepting applications for this role on an ongoing basis and the role remains open until filled.
National Life Group® is a trade name of National Life Insurance Company, Montpelier, VT – founded in 1848, Life Insurance Company of the Southwest, Addison, TX – chartered in 1955, and their affiliates. Each company of National Life Group is solely responsible for its own financial condition and contractual obligations. Life Insurance Company of the Southwest is not an authorized insurer in New York and does not conduct insurance business in New York. Equity Services, Inc., Member FINRA/SIPC, is a Broker/Dealer and Registered Investment Adviser affiliate of National Life Insurance Company. All other entities are independent of the companies of National Life Group.
National Life Group
1 National Life Dr
Montpelier, VT 05604
Social Media Policy
Site Disclosure and Privacy Policy
Company Summary
Come join one of America’s fastest growing insurance companies with a stable history for over 175 years. At National Life Group (“NLG”), we offer a flexible work environment with opportunity for growth. As a mission-driven business, our promises are as important as the products we sell. We encourage our associates to live our values: Do Good. Be Good. Make Good.
Our mission extends beyond the insurance and annuities policies that we sell. Our cause is also to make the world a better place through grants from our charitable foundation, paid time for our employees to volunteer, environmentally sustainable and healthy work sites, and events that promote the work of nonprofits in our own backyard.
We invite you to explore what we have to offer and to join our cause.
Role Summary
We are looking for a Creative Content Writer with a passion for storytelling and a strong understanding of how content drives engagement and business results. This role partners closely with marketing leadership, product teams, and program managers to craft compelling written content across multiple channels—including digital, print, video, and social media.
Reporting to the Director, Creative Services, the ideal candidate is a skilled storyteller who can translate complex financial concepts into clear, engaging, and persuasive messaging. They must be versatile, collaborative, and deadline-driven, with the ability to write for multiple audiences, including agents, retirement plan administrators, consumers, and internal teams.
Essential Duties And Responsibilities
Develop, edit, and refine content for marketing collateral, digital campaigns, video scripts, thought leadership, and internal communications.
Ensure brand consistency, clarity, and tone across all messaging.
Collaborate with cross-functional teams (program and product managers, compliance, creative teams) to ensure messaging aligns with strategic business goals.
Conduct research and interviews with subject matter experts (SMEs), agents, and key stakeholders to create authoritative and engaging content.
Apply SEO best practices to maximize digital visibility and effectiveness.
Stay updated on industry trends, financial regulations, and content marketing innovations to continually improve content strategy.
Manage multiple projects in a fast-paced, performance-driven environment while maintaining quality and attention to detail.
Minimum Qualifications
3 years of experience in content writing, copywriting, or marketing communications.
Bachelor’s degree in Communications, Journalism, Marketing, English, or a related field.
Proven ability to translate complex concepts into clear, compelling narratives.
Experience with SEO strategies and digital content best practices.
Strong proofreading skills, with knowledge of AP style or other standard style guides.
Preferred Qualifications
Experience in financial services, insurance, or another regulated industry.
Knowledge of life insurance, annuities, and retirement products.
Experience developing content strategies that drive engagement and conversions.
Benefits
Your benefits start day one and are flexible and customizable to your and your family’s specific needs. Check out the BENEFITS of a Career at National Life!
The base compensation range represents the low and high end of the range for this position. Actual compensation will vary and may be above or below the range based on various factors including but not limited to qualifications, skills, competencies, location, and experience. The range listed is just one component of our total compensation package for employees.
Other rewards may include an annual bonus, quarterly bonuses, commissions, and other long-term incentive compensation, depending on the position. National Life offers a competitive total rewards package which includes: a 401(k) retirement plan match; medical, dental, and vision insurance; a company funded wellness account for director and below employees; 10 paid holidays; a generous paid time off plan (22 days of combined time-off for non-exempt employees and exempt employees have discretion in managing their time, including scheduling time off in the normal course of business, but in no event will exempt employees receive less sick time than required by state or local law); 6 weeks of paid parental leave; and 6 weeks of paid family leave after a year of full-time employment.
National Life is accepting applications for this role on an ongoing basis and the role remains open until filled.
National Life Group® is a trade name of National Life Insurance Company, Montpelier, VT – founded in 1848, Life Insurance Company of the Southwest, Addison, TX – chartered in 1955, and their affiliates. Each company of National Life Group is solely responsible for its own financial condition and contractual obligations. Life Insurance Company of the Southwest is not an authorized insurer in New York and does not conduct insurance business in New York. Equity Services, Inc., Member FINRA/SIPC, is a Broker/Dealer and Registered Investment Adviser affiliate of National Life Insurance Company. All other entities are independent of the companies of National Life Group.
National Life Group
1 National Life Dr
Montpelier, VT 05604
Social Media Policy
Site Disclosure and Privacy Policy
