Growth Marketing Manager

Benefits:

• Bonus based on performance
• Company parties
• Dental insurance
• Employee discounts
• Free food & snacks
• Health insurance
• Opportunity for advancement
• Paid time off
• Training & development
• Vision insurance
  
  
  

K9 Resorts Luxury Pet Hotel is an award-winning luxury pet hotel offering unmatched services and facilities for pet owners who value premium care for their dogs. With 170 resorts open or in development, K9 Resorts is focused on providing a home away from home for pets and driving top-line revenue and profitability for franchisees.

Role Description

This is a full-time on-site role for a Growth Marketing Manager located in Berkeley Heights, NJ at K9 Resorts Luxury Pet Hotel. The Growth Marketing Manager will be responsible for day-to-day tasks related to growth marketing strategies, marketing analytics, project management, web analytics, lead generation and marketing automation, including supporting franchise locations with their new resort openings.

Qualifications

• Growth Marketing and Marketing Analytics skills
• Project Management expertise
• Web Analytics knowledge
• Experience in Marketing Automation
• Field Marketing & Grand Opening experience is a plus
• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• Minimum of 6 years of experience in marketing, with a focus on new store openings, campaign management, and lead generation.
• Ability to consistently meet deadlines while managing multiple projects concurrently.
• Proven track record of successfully launching and marketing new products, services, or locations.
• Excellent communication skills, both written and verbal
• Ability to work collaboratively in a team environment and build positive relationships with colleagues, stakeholders, and external partners.
• Experience in the service industry, franchise space or related field is a plus.
• Customer Success experience a plus.
• Strong analytical and problem-solving skills
• Excellent communication and presentation abilities
• Must love dogs!
  
  
  

Job Responsibilities

• Primary marketing contact for all new, Grand Opening locations during their ramp up to opening, plus one year after opening (pre-launch, launch and post-launch strategy and marketing activities)
• Facilitate and create meaningful relationships with franchise owners
• Includes oversight for developing local marketing plans to affect resort performance, including understanding local consumer behavior, local media, pricing, local resort marketing and competitive trends
• Responsible for assisting and implementing Grand Opening plans and strategy with each opening location
• Adhering to Marketing budget recommendations and providing insights
• Keeping detailed and highly organized information for several resorts at any given time, in various stages of development
• Support the Marketing Department to work directly with existing franchisees and build strong relationships, work with them to ensure local area marketing is successful and provide the tools necessary for local marketing success (Focus: pre-opening 1 year after opening)
• Oversee daily, weekly and monthly reporting, including key marketing performance indicators, tracking and testing data that is sent to key stakeholders
• Responsible for ensuring all Grand Opening locations are on track with Marketing initiatives and metrics at various stages of construction and for one year after opening
• Responsible for supporting opening resorts to ensure sales goals are known and being met
• May manage (at least) one future Direct Report
• Other duties as assigned
• Travel percentage: up to 25% visiting new locations (will vary based on Grand Opening dates)
  
  

Please note that this position is in Berkley Heights, NJ. This position is not currently a remote position, and you require being in the office 5 days a week, 9:00am – 5:30pm.

This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchise. All inquiries about employment at this franchise should be made directly to the franchise location, and not to K9 Resorts Corporate.