Director of Marketing - Cancer Non-Profit (Hybrid)

Kadiko is seeking a Director of Marketing on behalf of our client, a national cancer non-profit. The Director of Marketing is a data-driven, results-oriented leader who is responsible for increasing awareness and engagement among donors and beneficiaries, as well as overseeing the strategy, implementation and management of marketing, public relations and communication programs.

Employees must be in the office in lower Manhattan 2-3 times per week. 

RESPONSIBILITIES
The Director of Marketing is responsible for the following:

• Providing leadership, strategic vision and direction to a small team of marketing and communication professionals while also being a key hands-on contributor
• Overseeing the planning, development and implementation of all marketing and communications, including social media, print and digital content, website, email marketing, public relations, newsletters, collateral and advertising
• Increasing awareness by highlighting the mission and impact
• Bringing attention to important issues through extensive research and targeted campaigns
• Developing and overseeing all media relations
• Building strong partnerships using various platforms and strategies to ensure engagement with supporters, volunteers, and beneficiaries
• Driving donations and funding by creating persuasive messages that appeal to potential donors and stakeholders
• Building and maintaining a consistent brand identity
• Measuring, tracking and analyzing marketing results to inform effective decision-making
• Tracking the success of campaigns and strategies by evaluating data and listening to feedback and adjusting strategies to optimize every fundraising effort
• Oversee the Marketing Department budget
• Maintaining strong relationships with key internal and external partners

REQUIRED EXPERIENCE
This position requires a minimum of 8 years of experience in managing marketing and communications to advance an organization's mission and goals.  Experience in a non-profit organization is preferred.

EDUCATION AND/OR CERTIFICATIONS REQUIRED                                                                      
A Bachelor's degree is required; a Master's degree/MBA is preferred

OTHER SKILLS/REQUIREMENTS

• Demonstrated knowledge and experience in the design and execution of marketing and communications activities
• Exceptional writing and editing and skills
• High competence in utilizing analytics and other performance measurements to effectively evaluate campaign success, optimize marketing strategies, and demonstrate ROI to stakeholders
• Excellent collaboration skills and the ability to work proactively and effectively with a wide range of stakeholders
• Experience overseeing the design and production of email and print materials and publications, website management, digital/social media content creation and management, and public relations
• Strong budgeting and cost-management
• Strong listening skills, combined with effective, articulate, and persuasive public speaking
• Creative problem-solving skills, including negotiation and conflict resolution
• Experience working with media outlets
• An ability to work independently and responsibly while managing numerous projects simultaneously

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