What are the responsibilities and job description for the Product Marketing Specialist position at Kalkomey Enterprises?
A company is looking for a Product Marketing Specialist responsible for driving go-to-market strategies and product promotions.
Key Responsibilities
Develop and execute go-to-market plans for product launchesConduct market research to inform product positioning and strategyCreate product messaging and value propositions that resonate with target audiences
Required Qualifications
Bachelor's degree in Marketing, Business Administration, or a related fieldExperience in product marketing or related roles with understanding of B2C or B2B dynamicsStrong analytical skills with experience in market researchFamiliarity with digital marketing tools and platformsProficiency in project management and ability to manage multiple priorities
