Marketing Specialist II

Description

Summary:  Marketing Specialist II is a mid-level position designed for a marketing professional preparing for future leadership opportunities. This role takes on greater responsibility for campaign strategy, project management, and cross-department collaboration. The ideal candidate has experience in digital and traditional marketing, demonstrates strong analytical and creative skills, and is ready to take initiative in shaping marketing strategy. 
Duties/Responsibilities: 

• Develop and manage multi-channel marketing campaigns, including digital, email, and in-branch promotions.
• Lead paid advertising efforts, optimizing Google Ads and social media campaigns for performance.
• Take ownership of key content initiatives, ensuring messaging aligns with the credit union’s brand and
• mission.
• Design and oversee the execution of marketing collateral, working closely with internal stakeholders.
• Act as a project lead for community events, sponsorships, and public relations initiatives.
• Analyze campaign data and provide strategic insights to optimize performance and member
• engagement.
• Serve as a key collaborator across departments to align marketing efforts with business objectives.
• Assist in mentoring and developing Marketing Specialist I team members.
• Identify trends and develop strategies for targeting key demographics.
• Manage inventory and budget of promotional logo items and print materials.
• Review all activities for compliance with Bank Secrecy Act/ Anti-Money Laundering/ Office of Foreign
• Assets Control regulations and participate in annual training as required by the BSA/OFAC Compliance
• Officer.
• Perform other related duties as assigned.

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Requirements

• Strong listening and communication skills (verbal, visual, and written)
• Proficiency in Microsoft Office Suite and Adobe Creative Suite
• Strong project management skills with the ability to lead initiatives and meet deadlines
• Experience with digital advertising platforms, including Google Ads and paid social media
• Proficiency in capturing and editing high-quality photo and video content using a smartphone or
• camera equipment to enhance marketing initiatives and brand storytelling
• Proficiency with and enthusiasm for social media platforms and digital marketing concepts
• Data-driven mindset with experience analyzing marketing performance
• Expertise in credit union products, services, and member needs, with the ability to translate financial
• concepts into effective marketing strategies
• Excellent communication, problem-solving, and collaboration skills
• Experience leveraging AI tools for marketing, such as content generation, data analysis, audience
• segmentation, or campaign optimization
• High degree of attention to detail
• Conduct and dress oneself in a professional manner