What are the responsibilities and job description for the Chief Marketing Officer position at KANE Footwear?
Kane Footwear is seeking an executive leader to serve as Chief Marketing Officer (CMO) and grow Direct-to-Consumer (DTC) revenue. As the company continues on its path of high-potential growth as a leader and innovator in the recovery footwear market, the CMO will play a pivotal role in shaping the brand’s strategy, marketing activations and partnerships, and optimized ecommerce performance. The ideal candidate will bring a blend of creativity, data-driven decision-making, and a proven track record of growing DTC channels in a fast-paced environment.
More specifics on key responsibilities for this role include :
- Brand Strategy and Positioning
Communicate the brand’s identity, positioning, and strategy to ensure the brand consistently resonates with key target audiences as an innovator and leader in the space.
Lead brand and product launch marketing campaigns that creatively build brand awareness, drive new customer acquisition, and enhance long-term customer retention, utilizing digital and traditional marketing channels.
Develop partnerships with athletes, influencers, and other businesses in industries that share similar values and target audiences, leveraging these collaborations to expand brand reach and drive growth.
Execute ecommerce strategies, including overseeing paid media budgets, SEO optimization, and maintaining key revenue, customer, and efficiency performance metrics.
Manage internal Brand and Digital Marketing teams while also maximizing relationships with external public relations, creative, and digital agencies to ensure cohesive and effective amplification of marketing strategies across channels.
