What are the responsibilities and job description for the Senior Social Media & Content Strategist position at KANE Footwear?
About Us:
KANE is on a mission to help you recover better. Since launching our business in 2021, KANE has quickly become a leader in active recovery footwear that is sustainably designed for modern athletes. We believe recovery is an important part of wellness, so we're making better footwear for it.
"Several years ago, I began to notice the footwear athletes were choosing after training and games. They were loose, overly-cushioned, and potentially detrimental to their ability to recover. That realization fueled my decision to develop an advanced EVA shoe, aimed at helping athletes Come Back Better." - John Gagliardi, Founder & CEO
Position Overview:
As the Senior Social Media & Content Strategist you will play a pivotal role in managing Kane’s social media calendars and shaping the brand’s growth and presence on our owned organic social media channels. You will be responsible for ideating new, engaging content strategies, shaping the future of Kane’s content across platforms. This role reports directly to the Director of Brand Marketing.
Key Responsibilities:
- Work directly with the Director of Brand Marketing to reinforce campaign initiatives, help to refine brand voice.
- Responsible for channel-specific strategy, planning, and maintenance of all organic social media across different brand properties: Instagram, Facebook, X, TikTok, YouTube, and LinkedIn
- Track emerging organic social trends and identify new, innovative ways to evolve social strategies, grow our audience and drive meaningful conversions
- Report on insights and performance, proactively making recommendations, updates and improvements based on findings.
- Own Kane’s brand voice in organic social channels, reinforcing and driving brand advocacy
Qualifications
- 5 years experience in social media at a DTC brand
- Experience in the footwear or fashion industry is a plus
- Management experience
- Strong organizational skills
- Proven ability to take projects from high-level strategy all the way through to execution
- Excellent verbal and written communication skills
- Strong presentation, planning, and analytical skills
- Team player willing to work in fast-paced startup environment
