What are the responsibilities and job description for the Social Media & Content Manager position at KANE Footwear?
About Us:
KANE is on a mission to help you recover better. Since launching our business in 2021, KANE has quickly become a leader in active recovery footwear that is sustainably designed for modern athletes. We believe recovery is an important part of wellness, so we're making better footwear for it.
"Several years ago, I began to notice the footwear athletes were choosing after training and games. They were loose, overly-cushioned, and potentially detrimental to their ability to recover. That realization fueled my decision to develop an advanced EVA shoe, aimed at helping athletes Come Back Better." - John Gagliardi, Founder & CEO
Position Overview:
As the Social Media & Content Manager you will act as in-house content creator, helping to develop and ideate new content in Kane’s brand voice. With a secondary emphasis on digital community management, this role is responsible for engaging with our audience in a timely and relevant manner, leaving every encounter better than it started. This role reports directly to the Senior Social Media Strategist.
Key Responsibilities:
- Work directly with Senior Social Media Strategist to create and iterate timely and engaging content that champions brand voice and focus.
- Ideate and execute in-house brand content to supplement production efforts: social media series, event activations, trending creative, founder & behind the scenes content.
- Collaborate with the Performance Marketing Team to help ideate, develop, and test content quickly.
- Own community management on social channels (Direct messages, comments, and other relevant posts), maintaining Kane brand voice leaving all inbound interactions better than they started.
- Organize and get approvals for use of organic UGC content that could be used in organic or paid social media
Qualifications
- 3 years experience in social media at a DTC brand
- Experience in the footwear or fashion industry is a plus
- Proven ability to take projects from high-level strategy all the way through to execution
- Excellent verbal and written communication skills
- Strong presentation, planning, and analytical skills
- Team player willing to work in fast-paced startup environment
