Director Product Marketing, Heroku

Job Description

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category : Marketing & Communications

About Salesforce :

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We're Salesforce, the Customer Company, inspiring the future of business with AI Data CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you've come to the right place.

Role Description : The Director Product Marketing will play a pivotal role in shaping Heroku's perception in the market. Reporting to the CMO, this leader will be responsible for Heroku's thought leadership messaging and content, editorial calendar, executive communications, and speaker bureau; pushing the narrative to gain mindshare for Heroku in various market categories, open source, and customer communities.

Responsibilities :

• You will be part of the marketing leadership team and instrumental to Heroku's go to market strategy. As the first hire, you will define the strategy and narrative for thought leadership and foster an environment of creativity and experimentation in establishing this function.
• You will work closely with the executive leadership team, product management, and with Heroku customers to deliver compelling narratives.
• Messaging and narrative : Develop thought-provoking and insightful narratives and perspectives on trends and topics in our industry and technology space.
• Editorial : Develop a thematic editorial calendar with thought leadership content to increase awareness of Heroku.
• Executive Comms : Support Heroku executives in building their profiles across the industry through bold and authentic narratives for media placement, speaking opportunities, and thought leadership engagement.
• Paid Media : Develop strategic paid media strategy for sponsored articles, interviews, videos, and podcasts of key spokespeople.
• PR and AR : Work closely with PR and AR teams to develop and execute strategies for earned media and coverage.
• Develop and run speaker bureau program within Heroku employees.
• Analytics : Track and analyze performance and ROI of thought leadership programs.

Requirements :

Accommodations :

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Posting Statement :

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Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

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