What are the responsibilities and job description for the Senior Product Marketing Manager position at Kaplan International?
Senior Product Marketing Manager
Job TitleSenior Product Marketing ManagerJob DescriptionActing as a key spokesperson for products internally and externally, the Product Marketing Manager is a pivotal role responsible for defining product positioning in market, conducting thorough competitive analysis, prioritizing key features that will attract customers, leading go to market launches and shaping how a product is presented to the public through agile product marketing strategies. You will need to be comfortable engaging with and presenting to customers, partners, internal teams and managing partner relationships across the Kaplan International Pathways portfolio and global markets.Key ResponsibilitiesCraft a compelling product storytelling vision and voice that attracts the target audience and differentiates from others within the Kaplan International Pathways portfolio and wider market, aligned to individual product and overall Kaplan brand values.
Develop and implement global product marketing strategies for Kaplan partners and core product set, integrating partner and business goals and aligning to market dynamics and customer preferences.
Cultivate and maintain strong collaboration with Kaplan partner marketing teams and stakeholders within marketing and across the wider business, fostering effective communication and collaboration between partners and internal teams.
Manage partner accounts, setting a regular cadence of meeting, monitoring communication channels, and agreeing joint marketing initiatives with university partners focusing on key markets.
Connecting with sales and regional markets to share product marketing updates and source feedback incorporating into existing and strategies, regional positioning and sales enablement tools and materials.
Understanding regional market dynamics to support localization efforts for China, India and MENA markets, ensuring relevance and effectiveness and adapting strategies as needed.
Working cross-functionally with various internal departments to ensure a unified approach to product marketing, participating in cross-departmental meetings to provide partner marketing direction, build relevant reports on partner activities, collaborate to share insights and help to shape effective content marketing.
Supporting local Partner events and hosting visiting Kaplan teams as needed.
Experience / Skills required6 years of experience in product marketing.
Formal strategic marketing education or training.
Creative and agile thinker with an affinity for a fast-paced work environment.
Exceptional teamwork and influencing skills, with the ability to work with others cross-functionally and present to senior stakeholders.
Ability to conduct regional, market, competitor, and customer research to gather insights and assess regional market opportunities.
Ability to independently handle multiple tasks and projects with precision.
Excellent verbal and written communication skills.
Availability to travel.
Account management experience is a bonus.
Physical RequirementsSitting
Standing
Walking
Climbing
Lifting up to 50 pounds
Pulling
Pushing
Carrying
Grasping
Reaching
Bending
Visual Acuity
Color Determination
Speaking
Listening
- An equivalent degree abroad or acceptable experience in lieu of education : two years of experience for every year of formal education required.LocationKAP Phoenix ASUEmployee TypeEmployeeJob Functional AreaContent / Material CreationKaplan lnternational is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity. If you require any adjustments or additional support within the recruitment process, please contact us directly. All positions with Kaplan are paid at least $15 per hour or $31,200 per year for full-time positions. Compensation for specific positions are based on job level, skills, years of experience, and education, among other factors. Additionally, certain positions are bonus or commission eligible.About Us Kaplan International, the international division of Kaplan Inc., encompasses a range of businesses : a dynamic English-language training provider with 40-plus schools across the globe, a range of Pathways programmes which help international students progress onto degree programs at top-ranked university partners in the U.K., U.S., and Australia, a leading higher education institution in Singapore where more than 18,000 domestic and international students study towards diplomas and degrees and a professional and vocational training operation in Australia and Asia Pacific.Application Process We have recently launched our new Workday recruitment system. Just a few tips before you start your application :
Increase your chances of an interview by reading the following overview of this role before making an application.Step 1 :
Create an Account - You only need to create this once, the first time you apply through our new system. Any subsequent applications you make can be done through your account.Step 2 :
Upload a CV / resume or use your Linkedin profile - Unless your Linkedin profile is very comprehensive, we would prefer a CV / resume.Step 3 :
Checking the data - When you upload a CV / resume or apply through Linkedin our system will extract the data and populate our form. Although this function is clever, it doesn’t always get the data into the right boxes so you will need to look through and edit as needed.Step 4 :
Contact details - Include your contact details so we can get in touch with you.Step 5 :
Application questions – These are just some extra details we need from you. We do require a cover letter so you may want to prepare one before starting your application. It is not possible to return to a half completed application. Your data must be submitted in one session.Step 6 :
Review and submit - make sure all your information is correct and then Submit and you’re finished.If you get really stuck, drop us an email to careers@kaplan.com and we’ll do our best to help!
J-18808-Ljbffr
Salary : $31,200