What are the responsibilities and job description for the Marketing Manager position at Katie's Way & Katie's Way Plus?
Reports To: Chief Operations Officer Location: Kansas City
Effective Date: 26 February 2025 FLSA Status: Exempt/Salaried
Effective Date: 26 February 2025 FLSA Status: Exempt/Salaried
Position Summary: The Marketing Manager is responsible for driving our brand’s growth through the creation and implementation of marketing initiatives and campaigns to promote our mission of providing innovative behavioral healthcare services for military families.
Engages in Strategic Planning:
- Conduct market research to identify target demographics and competitor analysis.
- Develop and implement comprehensive marketing plans aligned with the organization’s strategic objectives.
- Collaborate with executive leadership to set marketing goals and budgets, tracking progress against key performance indicators (KPIs).
Leads Campaign Development and Execution:
- Create and manage marketing campaigns across various channels including print, digital, social media, and public relations.
- Develop compelling messaging and creative content to highlight the hospital's unique services and expertise.
- Manage the production of marketing materials like brochures, website content, and promotional videos.
Manage Digital Marketing efforts.
- Oversee the company's website and ensure it is optimized for search engines.
- Manage social media platforms to engage with potential patients and build brand awareness.
- Utilize paid advertising strategies like Google Ads and social media campaigns.
Qualifications
Education & Experience
Education & Experience
- Bachelor’s degree in business, marketing, communications, or a related field OR a minimum of four years’ work experience performing substantially similar essential functions.
- In addition to the educational requirement above, must possess a minimum of 5 years’ work experience performing substantially similar marketing functions.
- Prior healthcare marketing experience
Desirable Qualifications
- Video marketing experience (desirable)
- A passion for healthcare (desirable)
