What are the responsibilities and job description for the Head of Marketing position at Kavala Collective?
Head of Marketing
The ideal candidate will serve as the lead marketing executive. You will manage all marketing efforts including planning, research, advertising, communications and public relations to lead Kavala into our next phase of expansion!
This will be an exciting role that works directly with our Founder to create industry-leading marketing magic. We are looking for somebody who will be as passionate about our brand as we are!
We will only consider someone with previous fashion ecommerce D2C marketing management experience.
The Role:
- Develop and execute comprehensive marketing strategies to achieve overall business objectives and goals
- Develop and implement budgets across all marketing activities to hit KPIs
- Develop marketing strategies for Australia, the USA and international markets as our biggest customer base is the USA
- Plan, manage and execute all end-to-end marketing activities in line with budgets, schedules and sales volumes
- Plan and execute comprehensive marketing campaigns across all channels: Meta, Google, Tik Tok, Affiliate, Influencer, PR, Events, Content, Etc.
- Develop and manage our marketing calendar with launches, events, promotions, etc. to hit targets and grow sales growth
- Develop 360 launch campaigns and manage from start to finish
- Develop and create innovative online offerings, delivery of content methods & testing to drive online sales and enhance profitability
- Manage and execute our content creation program to ensure industry leading, on-trend and effective digital content for usability across all of our online channels
- Develop and execute strong social media, EDM, and SEO optimization strategies
- Create and execute compelling marketing tactics to continuously grow our customer database
- Continuously perform market research to analyze customer behaviors, industry trends, and competitors to stay relevant in our market
- Work hand in hand with our in-house digital marketing team and content team to ensure we are hitting KPIs and optimizing sales through digital platforms
- Collaborate within the broader team to ensure synergies across the business
- Effectively build, manage and inspire a high-performing, optimized marketing team
Your Qualifications:
- BSc or MSc in Marketing or relevant field
- A minimum of 4 years of experience in a similar role ideally for a fashion brand
- Proficiency in digital marketing channels such as Meta ads, Google Ads, Social Media, EDM marketing, and SEO
- Demonstrated experience in leading high-performing teams
- Strategic mindset to competitively position the brand within the market
- Deep comprehension of customer behaviors and preferences
- Capability to develop and execute customer-centric marketing strategies comprehensively
- Strong analytical abilities to assess market trends, competitor activities, and consumer behaviors
- Effective project management skills to plan, execute, and monitor marketing campaigns and projects
- Proficient in utilizing marketing automation tools and analytics platforms.
- Capacity to establish clear expectations, provide constructive feedback, and resolve issues promptly
What We Offer:
- Competitive Salary
- Lots of gifted Kavala product heavy staff discounts
- A small, excited and collaborative team
- A chance to make a big difference in a small, growing business
- WFH and travel benefits
- This is a full-time position that will be a mix of WFH and team meet-ups in LA.