Director, Beauty Group

DESCRIPTION: The Director, Beauty will drive strategic PR initiatives, editorial storytelling, and media outreach for luxury beauty brands. This role manages client communications, oversees campaign execution, and fosters relationships with top beauty editors and influencers. The candidate will lead media strategy, mentor a Senior Beauty Publicist, and ensure impactful press coverage. A strong background in beauty media relations is essential.

RESPONSIBILITIES:

Media Relations & Strategy

·       Develop and execute high-impact PR strategies, securing top-tier beauty press placements.

·       Cultivate relationships with beauty editors, journalists, and key media professionals to drive brand awareness.

·       Lead editorial outreach, feature development, and product placement strategies.

·       Oversee seasonal media planning, competitive analysis, and brand positioning efforts.

·       Monitor beauty industry trends and media landscape shifts to inform strategy.

·       Brainstorm fresh PR campaign ideas, crafting strong media angles and press releases. Client & Account Management

·       Serve as the primary client liaison, managing press strategies and media relations execution.

·       Guide clients on brand storytelling, editorial strategy, and messaging.

·       Identify and pitch strategic media partnerships and collaborations.

·       Ensure consistent client communication, reporting, and media performance analysis.

·       Partner with senior leadership to expand client accounts and support new business development. Team Leadership & Development

·       Lead and mentor a Senior Publicists, overseeing campaign execution.

·       Oversee press list management, media tracking, and editorial reporting processes.

·       Foster cross-functional collaboration with digital, influencer, and event teams.

·       Provide regular updates to agency leadership on media performance and strategy insights. Event & Beauty Industry Press Support

·       Oversee media relations for beauty brand events, launches, and activations.

·       Manage press strategies for major beauty industry activations.

·       Ensure seamless editorial coverage and PR experiences at all press-facing events

·       Support additional agency events outside of beauty as needed

QUALIFICATIONS:

·       8 years of experience in media relations or PR, with a focus on beauty, fashion, or lifestyle brands.

·       Proven success in securing top-tier beauty press placements and editorial features.

·       Strong industry relationships with beauty editors, influencers, and digital media professionals.

·       Ability to craft compelling brand narratives and execute impactful media strategies.

·       Experience leading teams, mentoring publicists, and managing client accounts.

·       Excellent communication and problem-solving skills, with a results-driven mindset.

·       Proficiency in Microsoft Office and experience with Launchmetrics preferred.

REQUIREMENTS:

·       8 years in beauty PR, media relations, or communications.

·       Bachelor's degree in journalism, Communications, or Public Relations required.

·       Beauty industry experience required.

·       Ability to travel frequently (domestic/international) for fashion weeks, industry events, and client activations.

TECHNICAL SKILLS:

·       Proficiency in media tracking and analytics tools (Launchmetrics, Cision, Muck Rack).

·       Strong knowledge of editorial strategy, beauty media outreach, and PR reporting.

·       Proficiency in event press operations, including media coordination and influencer engagement.

·       Advanced Microsoft Office skills for reporting, strategy development, and presentations.

·       Familiarity with CRM tools for tracking media relationships and PR partnerships.