What are the responsibilities and job description for the VP, Media Relations position at KCD?
A VP of Media Relations acts as an integral ambassador for KCD and its clients. VP’s should represent the agency with strong leadership and communications skills while inspiring both internal and external teams. Candidates should have exceptional management, interpersonal and organizational skills, as well as the capability to prioritize and manage multiple projects and accounts. They should have the appropriate style and taste with an understanding that they represent the global agency as a whole.
Responsibilities Include :
- Lead the Agency’s Beauty Group, an entrepreneurial extension of the Media Relations team
- Serve as an agency ambassador and lead a collaborative team of both internal and external resources
- Act as an agency liaison to develop and maintain relationships with editors, industry leaders, influencers and tastemakers
- Provide a consistent, professional and diligent client experience while managing client expectations
- Uphold a keen understanding of the client’s image, ideals and goals
- Develop, lead and manage clients through seasonal strategy, product and special project pitches
- Develop and execute feature stories (for both long-lead and short-lead outlets), product placements, editorial reporting and analysis
- Brainstorm fresh ideas for client PR campaigns and develop strong angles for pitches and press releases
- Introduce and pitch both traditional and non-traditional media approaches
- Understand and identify appropriate strategic partnership opportunities for clients
- Manage celebrity / VIP / Influencer strategic partnerships and placements
- Develop client event opportunities and manage guest experience and media strategy seamlessly
- Manage the growth and development of the Beauty Group with Senior Agency leadership
- Lead internal team of 3-4 on client strategies and employee growth and development
- Strong work ethic
- Exceptional verbal and written communication skills
- Detail oriented
- Time management skills and ability to multitask – this role requires managing many different areas for several clients simultaneously; candidate should not get stressed under pressure
- Keen understanding and relevance in industry related matters – this role requires servicing a variety of beauty and lifestyle brands and the ability to identify new opportunities for the agency
- Combination of creative and strategic thinking with the ability to jump from the creative side of marketing to the analytical side
- Ability to work with clients, understand their needs, and pitch proposals
- Ability to work in a team environment and actively promote and engage both colleagues and clients in open communication
- Ability to approach challenges head-on with aptitude to make confident decisions and execute on them
- Great rapport with industry editors and other industry-related persons
- Experience working with retailers, retail corporations and / or business conglomerates is a plus
- Corporate Communications experience is a plus
- Minimum of 10-15 years of experience working either in house or with an agency in a public relations capacity
- A degree in Journalism, Communications or English
- Worldwide travel required
