Vice President of Sales

Position: Vice President of Sales

About the Position:

The Vice President of Sales will drive growth, innovation, and exceptional customer service in the textiles, pillows, and bedding manufacturing industry. This results-driven leader will develop and execute sales strategies, build new business through market analysis and prospecting, and leverage relationships to achieve profitable margins. This role requires a results-driven leader who will work closely with internal teams, key clients, and industry partners to ensure continued growth, profitability, and market leadership. The VP of Sales will be integral in managing and expanding relationships with existing clients while identifying and developing new business opportunities.

Primary Responsibilities:

• Key Responsibilities: Define and execute strategies to achieve aggressive sales growth and profitability targets. Oversee customer acquisition, retention, and satisfaction initiatives to drive loyalty and market share. Align sales efforts with broader business goals, providing regular updates to the executive team. Deliver impactful presentations to stakeholders and clients, articulating value propositions clearly and persuasively.
• Grow existing business with current accounts and generate new business and sustain that business by leveraging existing relationships, prospecting, conducting market analysis and cold calling. Drive and sell the implementation of Company and Key Account sales programs, marketing strategies, and merchandising programs.
• Develop superior working relationships with key Customers through regular and effective contact, communication, and customer service to assess needs, negotiate contracts, and drive business expansion.
• In collaboration with Sales management, drive and manage the entire sales process – targeting top prospects, identifying client solutions, negotiating, and closing.
• Assist Management in formulating budgets, setting goals, defining strategies and growth opportunities for the territory.
• Share expertise and collaborate with Merchandisers, Marketing, Sourcing, Operations and other Keeco associates to deliver company.
• Establish and meet key performance indicators (KPIs) for sales, customer retention & satisfaction, new business development, profitability and market sure and ensure ongoing performance monitoring and continuous improvement.
• Develop optimal relations with customers through periodic meetings with all levels of retail management to discuss sales performance and opportunities.
• Maximize company and customer profitability through effective ordering, merchandising, and partnering with supply chain to ensure the highest product quality and timely delivery. Ensure that the customers understand the Company’s goals as a means to profitability for both the customer and the Company.
• Understand the customer’s business needs and issues and quickly and proactively identify and communicate to the company. Be proactive. Think ahead to avoid potential problems.
• Attend industry association meetings in order to network and develop new relationships with national chain contacts.
• Analyze retail and competitor trends to develop focused action plans for the customer and for the Company. Provide Competitive Analysis, Market Research with Plan Execution and Evaluation and communicate to company..
• Provide accurate projections and adjust projections timely as needed.
• Serve as a key advisor to the accounts by demonstrating strong market knowledge of company products, competitor’s programs and consumer’s habits.

Qualifications:

• Four year degree required, and an advanced degree is a plus.
• Significant knowledge of the Retail national chain business and distribution processes and proven relationships with key accounts.
• 10 plus years’ sales experience with a demonstrated track record of delivering results above the budgeted goals within basic bedding industry with large retail national chain accounts.
• History of generating and sustaining a significant amount of business above budget.
• Strong business acumen and professionalism, with solid communication skills, both verbal and written.
• Computer literacy necessary.
• Excellent problem-solving skills with strong focus on execution.
• Proficient ability to analyze and interpret market & trend data and sales profitability.