What are the responsibilities and job description for the Marketing and Social Media Assistant position at Keeton & Co Real Estate?
Position Summary
We are seeking a creative and detail-oriented Marketing & Social Media Assistant to join our team. This role involves managing our social media platforms, creating engaging content, and enhancing our online presence. The ideal candidate will also take the lead in capturing professional-quality photos and videos to showcase our brand, events, and listings. A passion for storytelling, a keen eye for visuals, and a proactive mindset are essential.
Key Responsibilities
- Capture and edit high-quality photos and videos of events, listings, team activities, and more.
- Develop on-brand graphics, short-form videos (e.g., Reels), and written content for all social media platforms.
- Maintain an organized library of media assets for ongoing use.
Social Media Management:
- Schedule, post, and monitor content across platforms (Facebook, Instagram, LinkedIn, Youtube, etc.), ensuring consistent voice and tone.
- Respond to comments, messages, and mentions in a timely and professional manner to foster a positive online community.
Campaign Support:
- Plan and execute creative campaigns to promote events, recruit agents, and showcase listings.
- Brainstorm and implement strategies to increase engagement and brand visibility.
Analytics & Reporting:
- Track performance metrics, analyze trends, and report on the effectiveness of campaigns.
- Use data insights to recommend improvements and optimize strategies.
Brand Consistency:
- Ensure all content aligns with company branding, values, and goals.
- Assist in creating marketing collateral that reinforces our brand identity.
Trend Research:
- Stay updated on social media trends, platform updates, and industry best practices.
Qualifications
- Experience in photography and videography, including shooting, editing, and post-production.
- Proven experience managing social media accounts professionally.
- Proficiency in design tools (e.g., Canva, Adobe Creative Suite) and video editing software (e.g., Final Cut Pro, Adobe Premiere, CapCut).
- Familiarity with social media scheduling tools
- Strong understanding of social media algorithms, analytics tools, and strategies to optimize reach.
- Exceptional creativity with a keen eye for aesthetics and detail.
- Strong writing skills for captions, campaign messaging, and storytelling.
- Ability to manage time effectively and adapt to a fast-paced environment.
Preferred Skills
- Experience in the real estate industry or service-based businesses.
- Knowledge of paid advertising campaigns (e.g., Facebook, Instagram, Google Ads).
- Drone photography/videography experience (preferred but not required).
Work Environment
- Primarily in-office with travel for events, listings, or photoshoots.
- Flexible schedule may be required for event coverage or real-time content posting.
About Us
We are a dynamic and innovative real estate company dedicated to helping our clients and agents achieve their goals. Our mission is to provide exceptional service, foster meaningful relationships, and create an environment where creativity and growth thrive. With a focus on collaboration and community, we aim to set the standard for excellence in the real estate industry.
As part of our team, you’ll be surrounded by driven professionals who are passionate about making a difference. We value fresh ideas, celebrate successes together, and are always looking for ways to grow—both as individuals and as a company.
Job Type: Full-time
Pay: $40,000.00 - $50,000.00 per year
Benefits:
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
Schedule:
- 8 hour shift
- Monday to Friday
Ability to Commute:
- Glen Allen, VA 23060 (Required)
Work Location: In person
Salary : $40,000 - $50,000