What are the responsibilities and job description for the VP of Commerce/ CRO - Health & Wellness #1510 position at Keller Executive Search?
Our client, a rapidly growing direct-to-consumer wellness brand, is seeking an exceptional Vice President of Commercialization to drive strategic growth across all customer-facing aspects of the business. This critical leadership role will be instrumental in expanding market presence, innovating product lines, and scaling the business across e-commerce, wholesale, and emerging wellness channels.
Location: Twin Falls, ID - (Remote available, but must be based in ID)
Key Responsibilities:
Equal Employment Opportunity Statement: Both Keller Executive Search and our clients are Equal Opportunity Employers. For all positions, whether with Keller Executive Search or our clients, qualified applicants will receive consideration for employment without regard to race, skin color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran status, disability, genetic information, or any other legally protected status.
Commitment to Diversity: Keller Executive Search and its clients are committed to fostering a diverse and inclusive work environment where all individuals are valued and respected.
Reasonable Accommodations: Both Keller Executive Search and our clients are committed to providing reasonable accommodations to individuals with disabilities and pregnant individuals. We engage in an interactive process to determine effective, reasonable accommodations.
Compensation Information: For client positions, compensation information is available in the job post. If not provided, it will be shared during the interview process in accordance with applicable laws. When required by law, salary ranges will be included in job postings. Actual salary may depend on skills, experience, and comparison to current employees in similar roles. Salary ranges may vary based on role and location.
Compliance with Laws: Both Keller Executive Search and our clients comply with federal, state, and local laws governing nondiscrimination in employment. This policy applies to all employment terms and conditions, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Workplace Harassment: Both Keller Executive Search and our clients expressly prohibit any form of workplace harassment based on race, skin color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
E-Verify Participation: Keller Executive Search and/or our clients may participate in E-Verify. Information about E-Verify participation will be provided during the application process where applicable.
Privacy and Pay Equity:
Genetic Information: In accordance with federal and state laws, both Keller Executive Search and our clients do not discriminate based on genetic information. We do not request or require genetic information from applicants or employees, except as permitted by law.
Local Laws: Both Keller Executive Search and our clients comply with all applicable local laws and ordinances regarding employment practices in the areas where we operate.
Note: This job posting may be for a position with Keller Executive Search or one of our clients. The specific employer will be identified during the application and interview process. Employment laws and requirements may vary depending on the employer and location.
Location: Twin Falls, ID - (Remote available, but must be based in ID)
Key Responsibilities:
- Develop and execute a comprehensive commercialization strategy aligned with company growth objectives
- Lead product innovation, identifying new market opportunities beyond core product lines
- Oversee and optimize e-commerce operations, including direct website and marketplace channels
- Expand wholesale and B2B partnerships in retail and wellness sectors
- Drive creative and marketing strategies to maintain market leadership
- Analyze sales data and customer insights to identify growth opportunities
- Build and lead a high-performing team of 15-20 professionals
- 10 years of leadership experience in product development, e-commerce, sales, and marketing
- Proven track record of scaling businesses in consumer-facing industries
- Expertise in direct-to-consumer, Amazon, big box, and wholesale markets
- Strong strategic thinking with ability to translate vision into actionable plans
- Exceptional leadership skills with a collaborative management approach
- Bachelor's degree required; MBA preferred
- A kind, passionate, and driven professional who thrives in a collaborative team culture
- Entrepreneurial spirit with ability to drive meaningful organizational change
- Experienced in health, wellness, vitamins, supplements, or clean living sectors
- Base Salary Range: $200,000 - $250,00 Bonus
- Comprehensive benefits package (Medical, Dental, Vision, Life, Disability, 401K)
- Opportunity to directly impact company growth
- Potential career path to future leadership
- Work with an innovative team passionate about wellness
- Flexible work environment with remote/hybrid options
Equal Employment Opportunity Statement: Both Keller Executive Search and our clients are Equal Opportunity Employers. For all positions, whether with Keller Executive Search or our clients, qualified applicants will receive consideration for employment without regard to race, skin color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran status, disability, genetic information, or any other legally protected status.
Commitment to Diversity: Keller Executive Search and its clients are committed to fostering a diverse and inclusive work environment where all individuals are valued and respected.
Reasonable Accommodations: Both Keller Executive Search and our clients are committed to providing reasonable accommodations to individuals with disabilities and pregnant individuals. We engage in an interactive process to determine effective, reasonable accommodations.
Compensation Information: For client positions, compensation information is available in the job post. If not provided, it will be shared during the interview process in accordance with applicable laws. When required by law, salary ranges will be included in job postings. Actual salary may depend on skills, experience, and comparison to current employees in similar roles. Salary ranges may vary based on role and location.
Compliance with Laws: Both Keller Executive Search and our clients comply with federal, state, and local laws governing nondiscrimination in employment. This policy applies to all employment terms and conditions, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Workplace Harassment: Both Keller Executive Search and our clients expressly prohibit any form of workplace harassment based on race, skin color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
E-Verify Participation: Keller Executive Search and/or our clients may participate in E-Verify. Information about E-Verify participation will be provided during the application process where applicable.
Privacy and Pay Equity:
- California Residents: For more information about the categories of personal information we collect for recruiting and employment purposes, please review our Privacy Policy at www.kellerexecutivesearch.com
- Colorado, Nevada, New York City, California, and Washington Residents: Compensation information is available in the job post or will be provided during the interview process if not initially available
- Both Keller Executive Search and our clients are committed to pay equity and conduct periodic pay equity analyses in accordance with applicable laws
- Rhode Island: We do not request or require salary history from applicants
- Connecticut: We provide wage range information upon request or before discussing compensation
- New Jersey: We do not inquire about salary history unless voluntarily disclosed
Genetic Information: In accordance with federal and state laws, both Keller Executive Search and our clients do not discriminate based on genetic information. We do not request or require genetic information from applicants or employees, except as permitted by law.
Local Laws: Both Keller Executive Search and our clients comply with all applicable local laws and ordinances regarding employment practices in the areas where we operate.
Note: This job posting may be for a position with Keller Executive Search or one of our clients. The specific employer will be identified during the application and interview process. Employment laws and requirements may vary depending on the employer and location.
Salary : $25,000 - $200,000
