What are the responsibilities and job description for the Social Media Coordinator position at Keller Williams Realty?
Position Purpose
We are seeking an ideal Social Media Community Coordinator who possesses strong administrative and organizational skills, along with a talent for writing engaging social media content. This role offers the opportunity to make a significant impact through social engagement, as you will manage Facebook groups for agent and leadership communities.
The ideal candidate will have excellent interpersonal skills and a genuine passion for community engagement. You should take pride in your social media content, demonstrating proven results. A key aspect of this position is delivering exceptional verbal and written customer service while continuously learning and implementing new ideas to enhance our agents' engagement and success.
Location(s)
About Us
With more than 1,000 market center offices and 173,000 agents, Keller Williams is the world's largest real estate franchise by agent count. The franchise is No. 1 in units and sales volume in the U.S. Since 1983, the company has cultivated an agent-centric, technology-driven, and training-based culture, and has consistently won awards as Best Companies to Work for in Texas, Top Work-Life Balance Company, America's Best Employers for Diversity, Best Employers for Women, and America's Most Innovative Companies. If you want to be a part of an award-winning team that fosters innovation, focuses on people and service, and where you can make a difference, then Keller Williams is the place for you.
Keller Williams Recognition in 2024:
- Glassdoor "Best Places to Work 2024"
- Entrepreneur "2024 Franchise 500 Hall of Fame"
- Franchise Business Review "2024 Top Franchise for Women"
- Realtor Mag "2024 NAR 30 under 30"
- Franchise Business Review "Culture 100"
The Impact You'll Make
Lead community engagement on social media with top agents and leadership:
- Create, oversee, and maintain private social media groups
- Create curated online content for over 30,000 high-performing real estate agents by:
- Maintaining a regular schedule of posts and live video
- Maintaining a regular schedule of questions and curated answers
- Maintaining a schedule to promote digital and in-person events
- Tailoring content to the audience and channels, ensuring it aligns with the tone the audience expects
- Oversee social media platforms and ensure maximum consumer engagement
- Create, maintain, and execute social media post calendar
- Develop and maintain brand initiatives, and company awareness and foster a sense of community in social media
- Write and edit copy for social media with a focus on consistency in tone, voice, and terminology specific to the brand and real estate industry
- Collaborate with marketing, public relations, and publishing teams to develop success stories throughout different stages of their experience and follow up on key milestones
- Work with executive and marketing teams to develop and execute creative multimedia posts
- Assist in the management of live stream content on social channels
- Develop strategies to increase online engagement, welcome new members, and grow interest
- Reply and moderate all social media interactions on Facebook groups
- Gather, measure, and analyze metrics data for social media campaigns
- Present group growth and engagement metrics to leadership on a weekly basis
- Stay up to date with the latest best practices and technologies
The Experience You'll Need
- A bachelor’s degree is strongly preferred. Relevant work experience may be considered as a substitute
- Two to three years of experience in content creation and social media management, preferred
- Two to three years of experience in the real estate industry, preferred
- Excellent communication skills and a creative mindset, with the ability to use data to inform decisions
- A positive attitude, approaching new situations with curiosity and initiative
- Proven ability to solve problems independently and resourcefully
- Proven success in project management experience or related skills specific to social media
- Basic to intermediate proficiency with Microsoft Office, Asana, and Google Suite (especially Google Sheets)
- Excellent time management abilities
- Exceptional written communication skills
- Skilled in using social media scheduling tools
- Knowledgeable in tracking and reporting metrics
- Maintains high confidentiality and discretion
- Strong verbal and written communication abilities
- Highly organized
EEO Statement
Physical Requirements
- Sitting
- Keyboarding
- Viewing computer monitor
Work Environment
Benefits and Compensation
- Medical (including FSA and HSA options)
- Dental
- Vision
- 401k with Company Match
- Keller Williams Incentive Plan (KWIP)
- Basic Life Insurance
- Voluntary Life Insurance
- On-Demand Mental Healthcare
- Employee Assistance Program (EAP)
- Legal Services
- Pet Insurance
- Identity Theft Protection
- Paid Time Off
- Paid Holidays
- Floating Holidays