Kelley Automotive Group Social Media and Digital Reputation Strategist

Department: Marketing

Functions: Responsible for developing, producing, and distributing high-quality content that enhances our brand’s digital presence across social media platforms, websites, and other digital channels.

Report to: Marketing Manager

Responsibilities and Authority:

Social Media & Content Creation

• Develop, plan, and execute engaging social media content (photo, video, and copy) across platforms like Instagram, Facebook, TikTok, LinkedIn, and Twitter/X.
• Stay up-to-date on automotive trends, customer interests, and digital marketing innovations to create relevant and engaging content.
• Design and schedule posts, reels, and stories to drive engagement and brand awareness.
• Monitor analytics to track performance and adjust strategies for maximum impact.
• Any other tasks deemed necessary per Management.

Videography & Photography

• Shoot OTT and FTP commercial-quality content in multiple formats within short time frames and meet tight deadlines.
• Capture high-quality photos and videos showcasing vehicles, dealership events, customer testimonials, and behind-the-scenes content.
• Create video ads, reels, and short-form content optimized for different platforms.
• Work with the sales and service departments to highlight new inventory, promotions and dealership events through engaging visual storytelling.
• Any other tasks deemed necessary per Management.

Online Reputation Management

• Monitor and manage customer reviews on platforms such as Google, Yelp, Facebook, and DealerRater.
• Respond to customer inquiries and/or deliver inquiries to pertinent internal team members, reviews, and messages in a timely and professional manner.
• Collaborate with the marketing and customer service teams to address negative reviews and enhance overall brand perception.
• Implement strategies to encourage positive customer feedback and testimonials.
• Any other tasks deemed necessary per Management.

Collaboration & Strategy

• Work closely with the marketing team, dealership managers, and sales team to align content with business goals.
• Assist in advertising campaigns, promotions, and influencer collaborations.
• Stay up-to-date with SEO best practices to optimize content for search engines.
• Conduct competitor research and suggest innovative content strategies.
• Any other tasks deemed necessary per Management.

Qualifications:

High school diploma or the equivalent. Bachelors in Marketing, Communications, Public Relations or a related field. 1-3 years of experience in social media management, videography, digital marketing, or a related field. Strong knowledge of social media trends, analytics, and engagement strategies. Proficiency in photo and video editing software (Adobe Premiere Pro, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Final Cut Pro, Canva, etc.). Experience in shotting high-quality video and photography (DSLR, mirrorless cameras, or high-end smartphone content creation). Photography experience to execute high-quality photos for social platforms, websites, and the ability to take and edit headshots for company personnel. Ability to write compelling captions, scripts, and ad copy tailored to different audiences. Familiarity with Google My Business, Yelp, DealerRater, and reputation management platforms. Must have a valid driver’s license and a good driving record.

Working Conditions:

Will work at a computer in an office setting and will have some time out of doors when creating content. Will work with a computer and video equipment during most of the shift. Will have personal interaction with other employees, customers, and vendors. May stand, stoop, kneel, crouch, and/or reach during the shift. May be exposed to noise, dust, and/or exhaust fumes. Weekend and/or holiday hours will be required.