What are the responsibilities and job description for the Marketing Specialist position at Kelly Products, Inc.?
Kelly Products is searching for a marketing specialist for its business services division. The ideal candidate for this position is an intentional communicator, able to work in a fast-paced environment and analyze data to make strategic recommendations. The marketing specialist will collaborate with sales, finance, and operations team members to execute the marketing plans.
Marketing Specialist responsibilities
- Perform regular market research including competitor and market positioning
- Evaluate end-to-end customer experience across multiple channels and touchpoints
- Develop & manage marketing plans and promotional messaging for services & products
- Work closely with sales on lead gen and management strategies (HubSpot)
- Work closely with the creative director to manage creative projects
- Create and edit brand content, including blog posts, press releases, case studies, white papers, executive bios, website copy, social media content, advertisements and other marketing materials
- Manage projects with contracted agencies (PPC, SEO, Sales enablement, etc)
- Assist in development of social media strategy
- Assist with development of email marketing campaigns
- Assist in maintaining company websites
- Report on marketing initiatives and project metrics, as well as to brainstorm fresh strategies
Marketing Specialist qualifications and skills
3 year’s relevant experience in marketing
Ability to work independently and within a team structure
