Associate Brand Manager - Squishmallows

At Jazwares, we believe an innovative idea can come from anywhere, and anyone. We work collaboratively to achieve our goals and we have fun doing it! Jazwares is a global leader in consumer products including toys, plush, action figures, collectibles and musical instruments. Jazwares’ portfolio includes a variety of dynamic, wholly owned and licensed brands like preschool powerhouses Blippi, Cabbage Patch Kids®, CoComelon and unstoppable action and gaming brands like Fortnite, Halo®, Micro Machines, Nerf, Pokémon and Roblox, leading lifestyle and entertainment brands like All Elite Wrestling™ (AEW), Blinger®, UFC, musical property First Act™, and beloved plush Hug-A-Pet and Squishmallows®, just to name a few. With over 20 years of design, development and manufacturing expertise, Jazwares is an award-winning company with a progressive focus on identifying new trends and transforming them into high-quality products for consumers of all ages. Jazwares, which is headquartered in Sunrise, FL, has offices around the world and sells in over 100 countries. Since its inception in 1997, Jazwares continues to grow through the development of new products and the strategic acquisitions of companies like First Act™, Russ Berrie™, Zag Toys™, Wicked Cool Toys™ and Kellytoy®.

As the Associate Brand Manager you will be the anchor, go-to team member on your assigned brand(s) for development, creative and organizational support. You will be a valued resource to the team and work alongside their cross-functional team members from design, packaging, marketing, sales and international teams to help bring innovative play experiences to market.

What you will do

• Manage product line plans and other essential brand documents and tools (including the Squishmallows Master Doc) and communicate any updates or changes for assigned brand(s)
• Coordinate new product planning for every development season with a primary focus on Core Squishmallows
• Manage the overall process of names, bios, squish number, and squishdate creation and implementation
• Request, review and assist in the creative direction of product assets including e-commerce and artistic photography, copywriting, videography, trade shows materials, etc. to ensure brand consistency and vision is maintained
• Lead the creation and maintenance of an efficient and searchable Brand Catalogue that can be used as a tool across all cross-functional teams
• Partner with your cross-functional team to ensure brand integrity across all product development milestones and marketing initiatives
• Research and identify trends in the toys or kids entertainment space to apply to assigned brands
• Assist in line plan recommendations for assigned brand(s), ensuring a diverse product line that satisfies the needs of all retail channels and global territories
• Manage multiple daily tasks, as well as larger, longer term projects, proactively, efficiently and accurately, and successfully adjust to shifts priorities in order to meet goals and deadlines
• Gain a foundational understanding of brand profitability, financial objectives and build programs/product to meet and exceed those goals
• Participate in regularly scheduled meetings with our licensing partners and serve as a point of contact for communication and updates

What we are looking for:

• BA or BS degree in Marketing or related field
• 1 years of experience in marketing or brand role in consumer products industry; toy experience a plus
• Well-developed organizational skills while juggling multiple projects at once
• Strong research and analytical skills to tease out whitespace opportunities, positioning, and strategy
• Ability to pivot quickly from one project to the next at varying stages of development without losing track
• A firm grasp of social platforms, and their usage/features.
• Trendy-savvy with a passion for studying and organizing insights in consumer products, toys, tech, games, fashion, art, influencer, and media
• A strong brainstormer and collaborator with excellent communication skills
• An artist with an eye for visual storytelling is a plus
• A love of play and toys!

What we offer:

• Medical Insurance 100% Company paid for Employee and Employee/Children
• Employee Basic Life and AD&D Insurance
• 401(K) Retirement Program
• Short & Long Term Disability
• Paid Parental Leave
• Sick Leave, Vacation, Holiday Pay
• Tuition Reimbursement

JAZWARES is an equal opportunity employer and does not discriminate in employment on the basis of race, color, sex, religion, national or ethnic origin, citizenship status, ancestry, disability, age, military status, marital status, sexual orientation or any other characteristic protected by law.

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Experience

• 1 year(s): Marketing or brand role in consumer products industry

Education

• Bachelors or better