What are the responsibilities and job description for the Director of Marketing position at Kelly Wearstler?
Kelly Wearstler Studio is a globally recognized multidisciplinary design studio specializing in luxury interiors, product design, and creative collaborations across architecture, fashion and art. Our work is defined by innovation, timeless craftsmanship and storytelling. We’re seeking an experienced and forward-thinking marketing leader with strong business acumen to drive brand growth, collaborate with key teams and develop partnerships that elevate our presence in the design and lifestyle space.
Job Overview :
The Director of Marketing will lead all aspects of marketing, branding and communications while managing external PR teams (domestically and globally) and overseeing the studio’s social and marketing manager. This senior leader will craft and execute strategic initiatives that enhance brand visibility, develop impactful partnerships and grow the business. The ideal candidate will bring a business-driven mindset, proven experience in high-end design, production and e-commerce, and a strong focus on ROI and financial growth through strategic marketing initiatives and collaborations.
Key Responsibilities :
Strategic Leadership
Develop and execute a comprehensive marketing strategy to grow brand awareness, attract new audiences and drive business growth across all channels.
Lead outside-the-box initiatives for partnerships, collaborations and marketing campaigns that reflect the studio’s creative DNA.
Identify new opportunities for brand expansion through innovative marketing strategies and collaborations.
PR & Communications Management
Oversee and manage external PR teams domestically and internationally to ensure alignment with the studio’s messaging and objectives.
Act as the key point of contact for media outreach, ensuring cohesive storytelling across campaigns and press initiatives.
Collaborate with PR teams on securing high-profile placements and creating compelling media campaigns.
Team Leadership
Oversee and mentor the Social and Marketing Manager, ensuring consistency and innovation across all platforms.
Provide strategic guidance to the social and marketing department to enhance campaign performance and engagement.
Collaborate closely with the Sales Team to align marketing strategies with business goals and revenue-driving initiatives.
Substack Oversight
Oversee the studio’s newly launched Substack, ensuring alignment with brand strategy and voice.
Drive audience growth through compelling, thought-provoking themes and effective cross-promotional strategies.
Collaborate on content direction and develop engaging campaigns to increase subscriber engagement and reach.
Brand & Storytelling
Elevate the studio’s identity through cohesive, cutting-edge branding and storytelling across all touchpoints.
Oversee content creation and narratives for marketing campaigns, website updates, collaborations and new product launches.
Partnerships & Collaborations
Identify, negotiate and execute strategic partnerships with like-minded brands, organizations and influencers.
Proactively cultivate collaborations that deliver strong ROI and brand visibility across lifestyle sectors such as fashion, hospitality, art and design.
Plan and execute events, launches and campaigns that create buzz and resonate with target audiences.
Global Brand Expansion
Develop and execute strategies to position the studio as a leader on a global scale, focusing on new markets and untapped opportunities.
Localize marketing efforts to specific cultural and regional needs while maintaining brand integrity.
Create flagship campaigns and activations in key global cities to solidify the studio’s international presence.
Qualifications :
Business Acumen : Demonstrated ability to create and implement marketing strategies that drive measurable financial growth and ROI.
10 years of experience in senior marketing roles, ideally within luxury design, interiors, lifestyle and high-end e-commerce.
Proven success managing marketing efforts for a business with internal production, sales and website integration.
Creative thinker with a track record of executing innovative brand partnerships and collaborations.
Expertise in digital marketing, social media strategy and analytics.
Strong leadership skills with experience mentoring teams and working cross-functionally.
Exceptional project management, storytelling, and communication abilities.
Existing network within design, fashion, art and luxury lifestyle industries.
A passion for design, creativity and craftsmanship is essential.
What We Offer :
A leadership role in a globally renowned design studio at the forefront of creativity and innovation.
The opportunity to craft and execute visionary marketing strategies that redefine the industry.
Collaborative, dynamic environment with a team of top-tier talent.
Competitive compensation package tailored to experiences.
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