Director of Marketing

About KemperSports

KemperSports is a leading sports, entertainment and hospitality company with a proven track record of delivering exceptional service and results. We manage and operate a broad portfolio of golf courses, sports complexes, and destination resorts across the country. Our KemperSports Venues division specializes in the management and development of youth and amateur sports facilities, helping communities activate spaces that drive economic impact, engagement, and experiences.

Position Summary:

KemperSports Venues is seeking a dynamic and execution-driven Director of Marketing to lead all brand-level marketing efforts supporting the Venues division’s continued growth. KemperSports Venues division specializes in the development and management of youth and amateur sports facilities, helping communities activate spaces that drive economic impact, engagement, and community recreation. This role is responsible for driving the KemperSports Venues’ brand, generating qualified leads, positioning KemperSports Venues as a national thought leader,  and supporting the marketing needs of our managed sports properties. The position is based in Mansfield, TX, and works closely with the KemperSports Venues leadership team and on-site property team members across the country.

Key Responsibilities:

Lead Generation & Growth Marketing

• Develop and execute marketing campaigns that drive inbound interest from municipalities, developers, and event rights holders.
• Lead digital strategies including SEO, paid advertising, email marketing, and targeted content distribution.
• Implement marketing automation tools and manage the lead-nurture pipeline to support business development.

Brand Positioning & Thought Leadership

• Strengthen KemperSports Venues' presence as a national leader in sports tourism, recreation, and facility management.
• Produce strategic content including case studies, whitepapers, blog posts, and video to elevate the brand voice.
• Pursue earned media, speaking engagements, and industry partnerships that reinforce our market authority.

Industry Events & Trade Shows

• Lead the planning and execution of all KemperSports Venues trade show and conference activity.
• Recommend which industry events to attend based on business objectives and visibility opportunities.
• Oversee booth design and logistics, collateral development, and all sponsorship activations.
• Ensure consistent messaging and brand presentation at all in-person and virtual events.

Property-Level Marketing Support

• Serve as the primary marketing advisor to facility-level teams, providing campaign strategy, creative guidance, and execution support.
• Coordinate local and regional marketing efforts for facility launches, rebrands, and major programming initiatives.
• Build centralized marketing toolkits and templates to standardize best practices across all venues.

Collaboration & Oversight

• Collaborate with internal teams including Business Development, Operations, and Corporate Marketing/Communications.
• Manage external agencies, contractors, and freelancers to support design, media buying, and content needs.
• Track and report on performance metrics for all campaigns and initiatives.

Qualifications:

• 7 years of marketing experience, preferably in sports, hospitality, entertainment, or agency settings.
• Demonstrated success in lead generation, brand positioning, and campaign execution.
• Exceptional communication and content creation skills.
• Proficiency in CRM and marketing platforms (HubSpot, Salesforce, etc.).
• Highly organized with the ability to manage multiple priorities in a fast-paced environment.
• Willingness to travel for site visits, conferences, and property activations.

Preferred Skills:

• Experience with tradeshow and sponsorship management.
• Familiarity with youth/amateur sports marketing.
• Strong design sensibility and understanding of branding principles.
• Knowledge of sponsorship strategy and sales integration.

Classifications:

Exempt, full-time, year-round

KemperSports Management is an Equal Opportunity Employer