What are the responsibilities and job description for the Lifecycle Marketing Manager position at Kenect?
About Us
Kenect is on a mission to revolutionize customer communication and engagement for businesses across North America. Founded with a deep understanding of the challenges businesses face in connecting with their customers, Kenect helps companies streamline communication, enhance customer satisfaction, and drive growth through its innovative messaging and reputation platform. Trusted by thousands of businesses, our passionate team is committed to building technology that fosters closer connections and helps businesses thrive in a digital-first world.
About This Role
As a Lifecycle Marketing Manager, you will be responsible for developing and executing lifecycle marketing strategies that nurture leads, drive conversions, and increase customer lifetime value for our B2B SaaS product. You will play a crucial role in optimizing the customer journey and collaborating closely with various teams to ensure cohesive and impactful marketing efforts.
What You Will Be Doing
• Develop and implement lifecycle marketing campaigns across various channels, with a strong focus on email marketing.
• Manage and optimize email marketing campaigns within HubSpot, including segmentation, automation, A/B testing, and reporting.
• Collaborate with the demand generation team to create and execute campaigns targeting our B2B SaaS audience.
• Work closely with the partnerships, sales, and digital marketing teams to align marketing efforts and achieve shared goals.
• Coordinate with webinar, event, and field marketing teams to integrate lifecycle marketing strategies into broader initiatives.
• Analyze campaign performance and identify areas for improvement, providing regular reports on key metrics.
• Continuously research and stay up-to-date on industry best practices and emerging trends in lifecycle marketing.
Skills & Qualifications:
• 2-5 years of experience in lifecycle marketing, email marketing, or a related field.
• Proven experience with HubSpot, including email marketing automation and reporting.
• Experience running demand generation campaigns for a B2B SaaS audience.
• Strong understanding of marketing automation principles and best practices.
• Excellent analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
• Strong communication and collaboration skills, with the ability to work effectively across teams.
• Bachelor's degree in Marketing, Business, or a related field preferred.
Our Company Values We Hope You Showcase
- Get Things Done
- Learn Fast, Go Fast
- Above and Beyond
- Be Optimistic
- Team is Family
- Be Direct
What Kenect Offers!
- Health, Dental, Vision, Life & Disability Insurance
- Your birthday is a paid day off
- Onsite gym
- Breakroom full of snacks and drinks
- Convenient location next to freeway entrance/exit
We believe in hiring self-motivated team members who can run alongside us without needing to be “managed” along the way. Yes, we have managers and 1:1s. Yes, we believe in giving open two-way feedback. We also believe in having team members that can run without the daily guidance that some companies prefer.
Kenect is an equal opportunity employer. We are an organization comprised of people of all kinds of backgrounds, and believe this mix is precisely what makes us strong. All employment decisions at Kenect are based on business needs, job requirements, and individual qualifications without regard to race, color, religion or belief, family or parental status, or any other status protected under federal, state, or local law.
