Lifecycle Marketing Manager

Leland’s mission is to unlock human potential by making the world’s expertise more accessible. We do that through a platform that connects people with coaching, content, and courses that can can help them achieve their most ambitious career and educational goals. Since our founding in 2021, we’ve helped tens of thousands of people reach their most ambitious goals, raised $19M from world-class investors, and built the industry leader in educational and career coaching.

We’re looking for a Lifecycle Marketing Manager who will be instrumental in driving customer engagement, reducing churn, and contributing to overall revenue growth. You will manage the end-to-end process of campaign development and execution, focusing on creating personalized and relevant user journeys. If you are passionate about lifecycle marketing, joining a well-funded high-growth startup, and making a meaningful impact in the world, we’d love to chat.

What you’ll be doing:

• Design and execute lifecycle marketing programs that drive engagement, retention, and revenue growth across multiple categories (MBA, College, IB, PM, etc.) and channels (email, SMS, etc.)
• Manage the full campaign lifecycle from concept through execution, including audience segmentation, campaign setup, testing, and reporting
• Leverage data to personalize user journeys and optimize messaging to ensure relevance at every stage of the customer lifecycle
• Continuously test and optimize campaigns, using A/B testing and performance metrics to improve effectiveness and maximize ROI
• Collaborate cross functionally to ensure alignment of messaging and goals across the customer journey
• Identify opportunities for customer re-engagement and lead nurturing across key lifecycle stages, working to reduce churn and increase customer satisfaction
• Analyze and report on campaign performance, providing insights and recommendations for ongoing improvement
  
  

Your skills and experience:

• 3 years of experience in lifecycle or email marketing, preferably in a B2C or marketplace environment
• Proven success in designing, implementing, and optimizing lifecycle marketing campaigns that drive engagement and reduce churn
• Highly-skilled writer who can move quickly
• Experience using marketing automation platforms like HubSpot, or similar tools to build and optimize multi-channel campaigns
• Strong understanding of customer segmentation and journey mapping, with experience leveraging data to inform marketing strategies
• Excellent analytical skills, with the ability to translate data into actionable insights and continuously optimize performance
• Familiarity with A/B testing and campaign performance analysis
• Excellent project management and communication skills, with the ability to collaborate across teams
• Passionate about education, coaching, and empowering others to reach their goals
  
  

Why Leland?

• Join a high-growth consumer marketplace startup focused on helping people achieve their goals by connecting them with expert coaches
• Opportunity to take part in building a world-class design team
• A collaborative, high-energy environment where your contributions have a direct impact
• Competitive salary and benefits
• The chance to join a passionate team helping people achieve their career and educational dreams
  
  

Leland is an equal opportunity employer. We encourage candidates of all backgrounds and demographics to apply.