What are the responsibilities and job description for the Digital Content Specialist position at Kentucky Gun Co?
Position responsibilities:
· Content creation, including video and still content for digital marketing channels
· Manages Posts and daily communications across all Social Media Platforms
· Maintains brand identity in all artwork produced
· Produces artwork for packaging and all components, including manuals, gift cards, event signage, and advertisements
· Supports and manages outside video and photo production for digital use.
· Manages Relationships with Social Media Influencers
· Develops and maintains a strong product knowledge of company products, including safe handling techniques
· Maintains and organizes digital and physical files for produced artwork and photo database
· Correspondence with customers and vendors for image and copy needs
· Manages trade show booth graphics updates
· Grow social media platforms
· Track key Metrics across all social media platforms
· Attending trade shows, shooting competitions, and other events may be required
· Special projects and other duties as required
Knowledge and Skills:
· Combination of education and experience providing technical knowledge in graphic design and social media management. 5 years or the equivalent is required.
· Expert computer skills, including proficiency in Adobe Creative Suite and Microsoft Office applications. Experience in Final Cut Pro is a plus but not required. Ability and desire to stay up to date with software releases.
· Experienced managing social media pages with a large number of followers
· Experience in creating and managing email campaigns is a plus but not required.
· Excellent organizational skills are required, with strong attention to detail, accuracy, and efficiency.
· Ability to manage multiple tasks and meet deadlines with limited supervision.
· Must have excellent communication skills, both verbal and written.
Benefits:
· Competitive wages, based on experience.
· Health Insurance provided.
· Paid vacation.
· Awesome co-workers!