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Vice President and General Manager, Away From Home

Keurig Dr Pepper Inc.
Keurig Dr Pepper Inc. Salary
Burlington, MA Remote Full Time
POSTED ON 4/15/2025
AVAILABLE BEFORE 5/15/2025
Job Overview:

As the VP & General Manager for our Away From Home (AFH) Business, you will lead the development of go-to-market sales strategies and selling solutions to ensure all business unit objectives and initiatives are delivered in pursuit of delivery of the Annual Operating Plan (P&L). You will need to develop, communicate and implement tracking protocols to ensure KPI’s are targeted and ultimately delivered. You will hire, train and lead the AFH leadership team. You will also play a critical role in the AFH product plan and new item launch process to ensure appropriate customer-informed plans are developed and implemented with all our customers. Additionally, this role is critical in defining the overall Away From Home channel strategy, most appropriate and economical route-to-market, and defining the sources of growth that will drive the business.

What you will do:

  • Develop sales plans, KPIs, and commercial strategies designed to deliver the annual operating plan (P&L), presenting those findings regularly to senior management and sales teams
  • Collaborate with sales, commercial, RGM and marketing leaders to identify opportunities that deliver the best overall value to the organization, and strategies to ensure success.
  • Support sales organization to provide sales targets and results to plan identifying gaps or opportunities to achieve targets
  • Support sales organization to provide post-mortem program evaluation
  • Support sales organization at key customer meetings and serve as primary Field Sales team interface for Category, Demand Planning, & Customer Service Teams
  • Provide Customer/Channel Insights using analytics (e.g., Shipment data, Kantar, industry reports, etc.)
  • Coordinate creation of communication for new products or system launches and end of life of products and coordinate key selling information to the field; product, price, promotion, etc
  • Manage new product launch requirements for sales teams working with Marketing to create best in class selling materials
  • Represent field inputs into marketing planning process while providing internal partners with a marketplace view of customer activity and communicate brand strategies to the field


Requirements:

  • Minimum 15 years of sales experience within the CPG industry with progressive career experience to senior level roles inclusive of people leadership
  • Experience managing large distributors within the away from home space preferred
  • Experience managing and developing a field sales team is required
  • Bachelor degree in Business Administration, Marketing, or related field preferred; MBA a plus
  • Strong financial acumen and understanding of key business drivers for customer and Keurig
  • A proven track record in a sales leadership and sales execution capacity. Proven success developing, retaining, and leading a sales organization
  • Exceptional sales skills including negotiation, conflict management, account management, account penetration, strategic selling, category management, and sales forecasting
  • Strong demonstrated track record of goal achievement with high integrity
  • Position will be located near a major US airport and travel will be up to 75%


Company Overview:

Keurig Dr Pepper (NASDAQ: KDP) is a modern beverage company with a bold vision built to deliver growth and opportunity. We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team that is anchored in our values. We work with big, exciting beverage brands and the #1 single-serve coffee brewing system in North America at KDP, and we have fun doing it!

Together, we have built a leading beverage company in North America offering hot and cold beverages together at scale. Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation, and growth. Will you join us?

We strive to be an employer of choice, providing a culture and opportunities that empower our team of ~29,000 employees to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Keurig Dr Pepper is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.

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