Manager, Consumer Insights

At Keurig Dr Pepper (KDP) the consumer is at the heart of everything we do. Join the team at KDP and make a difference to consumers with one of America’s leading producers and distributors of hot and cold beverages helping to satisfy every consumer’s beverage need, anytime and anywhere.

The Consumer Insights Manager for Carbonated Soft Drinks (CSD) is responsible for ensuring the voice of the consumer is heard in all business decisions. This role is expected to bring the consumer perspective to marketing decision making around innovation, brand strategy, positioning, consumer communication, and targeting. This person will report directly to the Sr Director of Consumer Insights and be responsible for leading the development of insights and trends on the business and understanding the consumer, marketplace and portfolio impact of our launches.

Specific responsibilities include:

• Owning the holistic CSD Flavors insights agenda, as well as the execution of learning plans and recommendation of strategic implications
• Providing thought leadership and co-leading teams in complex strategic discussions and project
• Integrating multiple tools and techniques to design, implement and manage complex/ strategic research
• Identifying growth opportunities with our CSD consumer segments and leading size of prize analyses by generational cohort within each segment
• Synthesizing the strategic applications of macro and category trends, competitive intelligence and primary research to inform both category and brand-specific actions

The ideal candidate will bring 5 years of progressive consumer market research experience and a leadership style that fuses inspiration with a passion for making a difference.

Key Responsibilities:

Be Part of a High Performing Team

• Deploy a collaborative and change agent mindset to drive business strategies and position us for success. Leverage strong commercial knowledge and financial acumen to inform strategies the deliver against the annual operating plan.
• Inspire others to take action through authentic leadership, passion, and commitment to winning.
• Establish strong internal networks across functions and with the Cold Beverage, CSD teams to ensure a holistic approach to the business

Build a Sustainable Growth Strategy

• Support the Brand and Innovation teams in the development of long term product and brand strategy and annual brand marketing plans including business objectives, consumer and channel strategies, and translation of strategies to the consumer through all elements of the marketing mix.

Deliver Consumer Insights That Drive Action

• Own consumer insight development and deliverables to ensure insights are translated into actionable marketing plans. Translate and communicate brand's unique selling propositions to key stakeholders - consumers, customers, and cross-functional partners including senior management.

Innovate to Address Consumer Needs

• Lead the development and implementation of new Insight tools to elevate and amplify the value of Consumer research and consumer needs, by exploring new approaches to methodologies, analyses, reporting while managing within budget constraints.

Drive Customer Engagement Through Innovation, Communication Strategy & Messaging

• Leverage strong storytelling skills to develop impactful reporting and output to influence key stakeholders and ultimately drive action across our brands and categories.
• Help the Brand Marketing, Innovation and Commercial teams to develop consumer-centric innovation and build compelling selling stories that leverage our brand equities and inform category dynamics.

Champion Our Brands

• Drive organizational and customer engagement behind brand strategies to generate excitement, align on priorities, and ensure we deliver strong execution

Measure Success

• Set high performance standards, measure for success, and adjust plan to deliver against growth agenda.

• Bachelor’s degree or MBA from an accredited institution, major in Business, Marketing, Market Research, Psychology, Sociology or related field.
• 5 years of consumer market research experience, to include study design, management and application of various types of market research with 3 years of CPG experience.
• 10-15% travel may be required based on business needs.

CHARACTERISTICS OF SUCCESS

• PASSION: People with an infectious spirit who are passionate about beverages, our consumers, our brands, our customers, and winning.
• DREAMERS WITH AN ENTTREPRENEURIAL SPIRIT: Dreamers who are inspired by innovation, creativity, and breakthrough thinking that challenge the conventional and foster new ideas.
• STRATEGIC THOUGHT PARTNER AND DRIVE FOR IMPACT: Self-motivated leaders that drive their agenda, live our brand strategy, and thrive in a competitive, fast-paced environment. Relentless focus on delivering results, implications, and tenacity to get it done with a sense of urgency.
• CHANGE AGENTS: Leaders that are agile, courageous, and push through conflict for speed to action. People that thrive under pressure, take big risks, deliver solutions, and lead the change.
• DATA-DRIVEN DECISION-MAKERS: Ability to scan the environment, remove barriers, recommend solutions, and leverage sound business judgement and analytics to make bold decisions.
• INSPIRATIONAL LEADERS: People who can inspire others to take action through authentic leadership, passion, and commitment to winning. Committed to coaching, challenging, and developing others. Great at the “What” and the “How”. Team vs personal gains.

Keurig Dr Pepper (NASDAQ: KDP) is a modern beverage company with a bold vision built to deliver growth and opportunity. We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team that is anchored in our values. We work with big, exciting beverage brands and the #1 single-serve coffee brewing system in North America at KDP, and we have fun doing it!

Together, we have built a leading beverage company in North America offering hot and cold beverages together at scale. Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation, and growth. Will you join us?

We strive to be an employer of choice, providing a culture and opportunities that empower our team of ~29,000 employees to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Keurig Dr Pepper is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.