What are the responsibilities and job description for the Digital Analytics Ecosystem Product Manager position at Key Bank?
Location :
4900 Tiedeman Road - Brooklyn, Ohio 44144-2302
About the Job
The Digital Analytics Ecosystem Product Manager is responsible for leading and driving digital logging data and clickstream data across the entire customer bank.
For digital logging data, this Product Manager is responsible for standing up the process of designing, developing, validating, maintaining, and documenting the collection, storage, and usage of internally generated digital logging data. In addition, this Product Manager will support a variety of teams by identifying digital logging data opportunities, transforming collected data into curated data sets that meet the needs of teams across the company, and maintaining the data sets. This Product Manager will ensure the digital logging data is well defined, transformed, tested, and documented.
For the clickstream data, this Product Manager is responsible for spearheading the data egress of website and app data from Adobe Experience Platform (AEP) and Customer Journey Analytics (CJA). This Product Manager will determine, with input from cross-department teams, the clickstream data use cases which may result in different types of data egress options being required. This Product Manager will ensure the clickstream data is well defined, continuously fulfills the needs of teams across the company, maintains its integrity, and is thoroughly documented in a user-friendly fashion.
Essential Job Functions
Partner with cross-functional teams (business analysts, developers, fraud detection teams, product owners, and data scientists) to understand data requirements, maintain data quality, and ensure data is accessible and well-managed
Determineand obtain alignment on an operating model with stakeholders
Develop the digital logging data and clickstream data roadmap and align with stakeholders on prioritization
Build and deliver functional specifications to the development teams for collecting and storing digital logging data
Build and deliverdata egress methods to the IT teams for extracting and storing clickstream data
Participate in each phase of the digital logging data and clickstream data lifecycle to contribute technical expertise and to sustain consistency
Create and maintainuser-friendly data dictionary for each table and the fields within it for digital logging data and clickstream data
Support team members and stakeholders leveragedigital logging data or clickstream datafor reporting, dashboarding, and investigating.
Ensure adherence to best practices in data warehousing, ETL processes, and database development
Leverage knowledge of KeyCorp and LOB strategy, business, and competition to anticipate needs and make recommendations
Stay up to date with emerging technologies and trends in digital data,data storage, and digital analytics
Required Qualifications
Bachelor’s degree in Computer Science, Information Technology,Management Information Systems, Business or related field and 6 years of relevant experience; Master’s degree preferred.
Advanced proficiency with :
Database management, performance tuning, automation
Digital analytics tools such as Adobe Analytics, Adobe Customer Journey Analytics, Adobe Experience Platform, Google Cloud Platform, Tableau, Fullstory
Microsoft Excel and PowerPoint
Data visualization
Understanding of :
Data governance and data management best practices
Digital product management and development
Extract, transform, and load (ETL) techniques
Manage data warehouses or data lakes
Data modeling
Data engineering
Source systems, such as React
Process flow and automation
A bility to :
Navigate and explain how and when to utilizedigital analytics dataand digital logging data
Prioritization of varying demand from various stakeholders
Expected Competencies
Communication : Excellent written and verbal communication skills; Clearly articulates implications andimpacts; Anticipates and addresses conflict and challenges; Strong presentation development;Comfortable presenting to senior levels with ability to adapt or change course with confidence
Leadership : Sought out for advice and serves as mentor within and beyond immediate team; Demonstrates executive presence; Offers an opinion and contributes to the conversation; Holds themselves and others accountable
Partnering / Influencing : Demonstrated ability to engage and partner at mid- to senior leadership levels; Established reputation as an effective and collaborative partner
Business Acumen : Understands LOB and KeyCorp strategy; Leverages knowledge of our competition and the business to anticipate needs and make recommendations; Contributes materially to LOB strategy; Understands how business works; Connects the day-to-day work of team by effective translation of business drivers
Critical Thinking / Problem Solving : Sees the “bigger picture”;Advises leaders to make informed decisions based on keen critical thinking and problem-solving ability; Sought out for perspective and guidance with tackling challenges; Considers longer-term business strategy in recommending solutions
Job Posting Expiration Date : 02 / 16 / 2025
KeyCorp is an Equal Opportunity and Affirmative Action Employer committed to building a diverse, equitable and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other protected category.
Qualified individuals with disabilities or disabled veterans who are unable or limited in their ability to apply on this site may request reasonable accommodations by emailing HR_Compliance@keybank.com .
Key is an Equal Opportunity Employer, including disability / veterans.
Headquartered in Cleveland, Ohio, KeyCorp (Key) is one of the nation’s largest financial services companies. Key provides investment management, retail and commercial banking, consumer finance and investment banking products to individuals and companies throughout the United States and, for certain businesses, internationally.
At Key we’ve made a promise to our clients that they will always have a champion in us. To deliver on that promise, we’re committed to building a team of engaged employees who do the right thing for our clients and help them achieve their financial goals each and every day.
