What are the responsibilities and job description for the Digital Analytics Ecosystem Product Manager position at KeyBank?
Location :
4900 Tiedeman Road - Brooklyn, Ohio 44144-2302
About the Job
The Digital Analytics Ecosystem Product Manager is responsible for leading and driving digital logging data and clickstream data across the entire customer bank.
For digital logging data, this Product Manager is responsible for standing up the process of designing, developing, validating, maintaining, and documenting the collection, storage, and usage of internally generated digital logging data. In addition, this Product Manager will support a variety of teams by identifying digital logging data opportunities, transforming collected data into curated data sets that meet the needs of teams across the company, and maintaining the data sets. This Product Manager will ensure the digital logging data is well defined, transformed, tested, and documented.
For the clickstream data, this Product Manager is responsible for spearheading the data egress of website and app data from Adobe Experience Platform (AEP) and Customer Journey Analytics (CJA). This Product Manager will determine, with input from cross-department teams, the clickstream data use cases which may result in different types of data egress options being required. This Product Manager will ensure the clickstream data is well defined, continuously fulfills the needs of teams across the company, maintains its integrity, and is thoroughly documented in a user-friendly fashion.
Essential Job Functions
- Partner with cross-functional teams (business analysts, developers, fraud detection teams, product owners, and data scientists) to understand data requirements, maintain data quality, and ensure data is accessible and well-managed
- Determine and obtain alignment on an operating model with stakeholders
- Develop the digital logging data and clickstream data roadmap and align with stakeholders on prioritization
- Build and deliver functional specifications to the development teams for collecting and storing digital logging data
- Build and deliver data egress methods to the IT teams for extracting and storing clickstream data
- Participate in each phase of the digital logging data and clickstream data lifecycle to contribute technical expertise and to sustain consistency
- Create and maintain user-friendly data dictionary for each table and the fields within it for digital logging data and clickstream data
- Support team members and stakeholders leverage digital logging data or clickstream data for reporting, dashboarding, and investigating.
- Ensure adherence to best practices in data warehousing, ETL processes, and database development
- Leverage knowledge of KeyCorp and LOB strategy, business, and competition to anticipate needs and make recommendations
- Stay up to date with emerging technologies and trends in digital data, data storage, and digital analytics
Required Qualifications
Understanding of :
Ability to :
Expected Competencies
Job Posting Expiration Date : 03 / 14 / 2025
KeyCorp is an Equal Opportunity and Affirmative Action Employer committed to building a diverse, equitable and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other protected category.
Qualified individuals with disabilities or disabled veterans who are unable or limited in their ability to apply on this site may request reasonable accommodations by emailing HR_Compliance@keybank.com.
