Marketing Manager (EMEA)

This job will be based out of EUROPE. Please do not apply if you are not currently based somewhere in Europe.

Key Data is the travel economy’s most trusted source for occupancy and short-term rental data. Our insights help property managers and destinations make the best decisions to grow revenue, uncover trends, and delight travelers around the world. Now, we’re looking for a Marketing Manager to help share our story with property management professionals throughout Europe.

About the role:

The Marketing Manager (EMEA) is responsible for executing go-to-market campaigns that communicate our value and story to new customers across Europe. You’ll work closely with our industry and technical partners on co-marketing campaigns, and partner with our Sales team to run fast-moving outbound campaigns to drive new business. This role will be based in Barcelona, Spain.

Responsibilities:

• Lead marketing initiatives to drive qualified leads and business, which may include planning and ensuring the success of in-person events or conferences; planning and leading live webinars; creating content like blog posts or email; and co-marketing initiatives with industry partners.
• Work with trade groups and industry partners, and our own Partner team, to executive co-marketing campaigns that reach potential customers and communicate the benefit of our combined solutions.
• Develop audience-first, solutions-focused narratives, key messaging, and content that effectively position Key Data as the leader in short term rental data for property managers throughout EMEA.
• Serve as the marketing and audience expert in communicating product value propositions to our target audiences and enable Sales with relevant content to drive client adoption.
• Support products go-to-market by informing the appropriate marketing mix based on product goals and audience and drive integrated marketing execution across channels.
• Operate with a test-and-learn, data-driven mindset, continuously seeking ways to optimize marketing execution as well as process.
• Develop marketing plans for your assigned scope, considering business, product, and market priorities to maximize impact in a dynamic environment.
• Be comfortable navigating ambiguity with changing business needs and priorities, and remain flexible in adapting plans, as needed.

• 3-5 years of experience in a marketing role, preferably within a venture-backed technology / software environment
• Excellent written and verbal communication skills in English is required, with a strong preference for Spanish and French skills
• Bachelor’s degree in marketing or related field; MBA or applicable post-graduate degree preferred
• Experience managing multi-faceted promotional campaigns from inception, to launch, to post-campaign measurement and reporting, HubSpot CRM preferred
• Ability to build and maintain rapport with remote, global teams
• Proven experience leading product pricing and packaging exercises with the goal of maximizing value for buyers and the company
• Demonstrated ability to manage multiple projects simultaneously to meet objectives/key deadlines
• Outstanding data handling and strong analytical skills and experience generating and presenting reports to leadership
• Self-motivated and strong collaborator, who is able to give and receive feedback constructively
• Outstanding critical thinking, problem solving, decision making, and communication skills
• Ability to work independently and as a member of a team