What are the responsibilities and job description for the Product Marketing Lead - Platform position at Key Talent Indicator?
About Us
At RavenPack, we are at the forefront of developing the next generation of generative AI tools for the finance industry and beyond. With 20 years of experience as a leading big data analytics provider for financial services, we empower our clients—including some of the world's most successful hedge funds, banks, and asset managers—to enhance returns, reduce risk, and increase efficiency by integrating public information into their models and workflows. Building on this expertise, we are now launching a new suite of GenAI and SaaS services, designed specifically for financial professionals.
Join a Company that is Powering the Future of Finance with AI
RavenPack has been recognized as the Best Alternative Data Provider by WatersTechnology and has been included in this year’s Top 100 Next Unicorns by Viva Technology. We're now preparing to launch Bigdata.com, a next-generation platform aimed at transforming financial decision-making.
Role Overview :
The Product Marketing Lead, Platform will play a pivotal role in the launch of a new SaaS application tailored for financial professionals. This role demands a strategic thinker with a proven track record in financial SaaS products, adept at developing outreach strategies, building lead pipelines, and influencing product development and go-to-market strategies. This is an opportunity to join a fast-paced, innovative team in an emerging tech environment where rapid iteration and client engagement are paramount.
Key Responsibilities :
- Develop an in-depth understanding of the target audience, product differentiation, market requirements, competitive landscape, and the product’s unique selling points.
- Craft compelling content across various marketing channels including websites, email campaigns, social media, and presentations to effectively communicate the product’s value proposition.
- Engage with early adopters and users to gather feedback, communicate incremental value, and provide insights to the product team on user engagement and needs.
- Collaborate closely with Product, Engineering, Marketing Communications, and other teams to develop and execute go-to-market plans, ensuring successful product launches globally.
- Represent the company at industry events, both in-person and digital, and build strong relationships with industry professionals, analysts, and influencers to enhance product visibility and adoption.
- Lead market research initiatives to deepen understanding of global customer needs and drive product enhancements based on user feedback and data.
Minimum Qualifications :
Preferred Qualifications :
What We Offer :
This is a unique opportunity to participate in the launch and early adoption of a product that has great potential to quickly span multiple industry verticals. Join RavenPack and be a part of a team that is setting new standards in business intelligence and data searchability.
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