What are the responsibilities and job description for the Product Marketing Manager position at Keyfactor, Inc.?
Title: Product Marketing Manager
Location: United States; Remote, EST or CST
Experience: Mid-Senior Level
Job Function: Marketing
Employment Type: Full-Time
Industry: Computer and Network Security
About the Team
Our Product Marketing team’s mission is to drive growth by delivering strategic customer and market insights, powerful storytelling, and leading go-to-market for our suite of solutions. Product Marketing is a highly strategic and cross-functional role at Keyfactor, partnering closely with Product and Engineering, Sales, Channel, Enablement, Growth and Field Marketing, and Customer Success to name a few. Our team works across the entire product and customer lifecycle, from helping shape the product, to improving customer experience, and driving solution adoption.
Job Summary
We are looking for an experienced and driven product marketer to shape our narrative for target industries and regulatory standards, drive product launches and adoption, and enable sales and marketing teams with value-driven messaging. In this role, you will develop messaging and positioning, craft meaningful content that resonates with specific industries, use cases, and regulations, and engage teams across sales, demand generation, product, and thought leadership to drive overall awareness, pipeline, and revenue across Keyfactor’s existing customer base and prospective buyers.
Applicants must hold US citizen or US permanent resident status.
What You’ll Do:
- Be a storybuilder: You understand how to craft a powerful narrative that resonates with target buyer personas and industry segments. You have excellent written communication skills.
- Be a storyteller: You have empathy for buyers and users, and you’re able to adapt how you communicate to best reach and engage your audience. You have excellent verbal communication skills.
- Keep things organized: You are able to manage highly cross-functional, complex projects and keep various work streams on track.
- Lead with data: You’re curiosity-driven and like working with data and insights to proactively identify opportunities and drive impactful results.
- Be ambitious: You are eager to make an impact at Keyfactor. You thrive in a fast-moving and high-growth environment.
- Act as a team player: Collaborate with your fellow product marketers and every other team at Keyfactor in a range of disciplines to execute strategic projects.
Responsibilities:
- Develop messaging and positioning for Keyfactor solutions that align with relevant industries and compliance regulations.
- Enable sales and marketing teams to understand the value of our product and competitive differentiators (i.e., research, messaging, enablement, etc.)
- Work closely with growth and field marketing teams to develop compelling messaging, content, and relevant webinars and virtual events.
Minimum Requirements:
- 5 years of prior product marketing experience
- SaaS and cybersecurity experience is preferred
- Excellent verbal and written communication skills, with experience translating technical features into benefits for a technical and non-technical audience.
