What are the responsibilities and job description for the Product Marketing Manager position at Tractian?
Marketing at TRACTIAN
TRACTIAN's Marketing team integrates Growth, Branding, and Product Marketing to craft a seamless, end-to-end experience for our technical audience. In close collaboration with Sales, Product, and Customer Success, we ensure that our messaging and visuals reinforce every stage of the customer journey-from initial awareness to deep engagement and lasting value. Committed to excellence, we create clear, compelling, and visually striking materials that showcase TRACTIAN's technical expertise and transformative solutions.
What you'll do
As a Product Marketing Manager at TRACTIAN, you will connect Product, Sales, and Marketing to ensure Tractian solutions are positioned for maximum adoption and revenue growth. You will craft compelling narratives, equip sales teams with impactful materials, and ensure customers fully grasp the value of our technology. Collaborating cross-functionally, you will develop go-to-market strategies, refine messaging, and drive product launches that resonate with industrial professionals.
Responsibilities
- Lead product launches, collaborating with Product and Sales to ensure consistent messaging across all channels.
- Define and refine the product narrative, ensuring clear differentiation and alignment with customer needs.
- Develop battle cards, presentations, training materials, and other sales collateral to empower the commercial team.
- Conduct research to understand customer pain points, competitive landscape, and industry trends to inform positioning.
- Work closely with customers to create case studies, testimonials, and content that builds credibility and drives adoption.
- Partner with Product, Sales, and Customer Success teams to ensure product-market fit and a seamless customer journey.
Requirements
Bonus Points
Compensation
Competitive Salary
Premium Medical, Dental, and Vision Coverage
Paid Time Off (PTO) : 15 Days
401(k) Retirement Plan
Language Learning Opportunities - Take advantage of optional, fully funded Portuguese or Spanish courses to enhance your skills and global reach.
Birthday Time Off - Celebrate your birthday with a paid day off during your birthday week.
Gympass Membership - Access a wide range of gyms and training programs.
Sports Incentive - Receive a monthly bonus when you regularly participate in physical activities.
Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world.
