What are the responsibilities and job description for the Senior Global Events Marketing Manager position at Keyfactor, Inc.?
Title: Senior Global Events Marketing Manager
Location: Atlanta, Georgia, United States
Experience: Mid-Senior Level
Job Function: Marketing
Employment Type: Full-Time
Industry: Computer and Network Security
The Senior Global Events Marketing Manager will lead the development, management, and execution of major industry global events that elevate our brand, build pipeline, and engage our target audience in cybersecurity. In this role, you will drive business outcomes through global events, a component of Keyfactor’s marketing strategy. In addition, your responsibilities will include managing major sponsorships, hosting events, and overseeing key corporate initiatives such as Sales Kickoffs (SKO), Quarterly Business Reviews (QBR), and incentive travel programs, ensuring alignment with business objectives and delivering exceptional attendee experiences.
We are seeking a strategic thinker with hands-on execution experience who thrives in a fast-paced, high-tech environment. Your expertise enables you to approach events as business-critical marketing channels that deliver measurable impact. You bring a passion for all aspects of marketing and events, pushing creative boundaries and delivering flawless execution. No challenge is too big or too small, and you thrive on delivering results.
The position is based in the Atlanta office and can be performed remotely when necessary. Applicants must hold US citizenship or US permanent resident status.
Responsibilities
- Develop and execute a comprehensive event strategy aligned with marketing and sales objectives, covering global trade shows, conferences, webinars, and company-hosted events.
- Identify high-value industry events and sponsorship opportunities to enhance brand visibility and establish thought leadership.
- Plan and execute key corporate events, including Sales Kickoffs (SKO), Quarterly Business Reviews (QBR), and incentive travel programs, ensuring alignment with business objectives and delivering exceptional attendee experiences.
- Plan, organize, and manage end-to-end event logistics, including budgeting, vendor coordination, on-site execution, and post-event follow-up.
- Collaborate with cross-functional teams (e.g., Product Marketing, Sales, Brand, and Demand Generation) to ensure cohesive messaging, measurable results, and pre- and post-event engagement with target accounts.
- Ensure booth design, collateral, and digital assets deliver a cohesive brand presence and resonate with attendees.
- Define success metrics, analyze performance data, and provide actionable insights to optimize future events and ensure ROI aligns with financial goals.
Skills and Qualifications
- 5-8 years of event management experience, preferably within the cybersecurity, cloud, or data industries, with a proven track record of executing large-scale events that drive measurable business impact.
- Expertise in B2B buyer journeys, lead generation, and Account-Based Marketing (ABM) strategies for events.
- Proficiency in CRM systems (e.g., Salesforce), and marketing tools (e.g., Hubspot).
- Experience with webinar and virtual event platforms.
- Strong project management and organizational skills, with the ability to manage multiple events simultaneously and meet deadlines.
- Creative, adaptable, and detail-oriented with a passion for delivering outstanding attendee experiences.
- Exceptional interpersonal and communication skills, with the ability to build strong relationships with customers, partners, vendors, and stakeholders.
- Proactive and creative approach to problem-solving in high-pressure situations.
- A bachelor’s degree in marketing, event planning, or a related field.
- Willingness to travel as up to 40%
