Brand Marketing Communications Manager

Overview

Keysight is on the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Our powerful, award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. Learn more about what we do.

Responsibilities

Keysight is the leading technology brand in our space, and we’re building a brand marketing engine to match. As we expand our reach and sharpen how we show up across the market, we’re looking for a Brand Marketing Communications Manager to help scale that presence through clear and bold communication that reflects who we are and where we’re headed.

In this role, you will manage brand communications across corporate and paid channels. You will lead always-on content planning, support campaign execution, and help ensure our message shows up consistently and effectively in the places that matter. You will also play a key role in driving our brand voice and evolving our brand persona as we continue to grow and engage new audiences.

This is a chance to help shape how a market leader communicates in a dynamic and fast-changing industry.

What You’ll Do

• Develop and implement communication plans that support flagship brand initiatives including product promotions, brand insights, and experience programs.
• Collaborate with brand messaging and brand growth leads to build marketing plans that amplify our story and create clarity and differentiation in the market.
• Establish best practices for brand journey communications to ensure consistency across all key touchpoints.
• Define and manage always-on brand communications across corporate channels including web, social, digital media, and executive platforms.
• Guide how we represent the Keysight brand across corporate channels ensuring our voice, messaging, and visual identity are aligned and consistent.
• Create and manage promotional materials across formats including digital content, web, video, and print, ensuring all reflect our brand voice and positioning.
• Coordinate with agencies and creative partners to develop brand and campaign assets that meet quality, consistency, and strategic objectives.
• Monitor performance of brand communications using data and insights to assess effectiveness and guide ongoing improvements.
  
  

Qualifications

Who You Are

You’re a strategic thinker and creative communicator who knows how to align execution with brand vision. You bring energy and originality to everything you do and enjoy working as part of a collaborative team. Whether you’re writing a headline or shaping a campaign, you know how to communicate complex ideas in clear and compelling ways. You’re always looking for opportunities to make the work stronger and more effective.

Qualifications:

• 5–7 years of experience in marketing communications, brand marketing, or integrated marketing.
• Proven ability to develop and execute communications plans across digital and traditional channels.
• Strong writing, editing, and messaging skills with a keen eye for detail and brand voice.
• Good visual judgment and appreciation for design, with the ability to ensure brand consistency across formats and platforms.
• Experience collaborating with internal and external creative teams, agencies, and stakeholders.
• Ability to manage multiple projects in a fast-paced environment with strong prioritization skills.
• Familiarity with B2B marketing preferred; experience in technology or innovation-driven industries a plus.
  
  

Careers Privacy Statement ***Keysight is an Equal Opportunity Employer.***

Keysight Technologies Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws.

The level of role will be based on applicable experience, education and skills; Most offers will be between the minimum and the midpoint of the Salary Range listed below.

California Pay range: MIN $90,790.00- MAX $166,030.00

Colorado pay range: MIN 84,060.00 - MAX $140,100.00

District of Columbia pay range: MIN 84,060.00 - MAX $140,100.00

Hawaii pay range: MIN 84,060.00 - MAX $140,100.00

Illinois pay range: MIN 84,060.00 - MAX $140,100.00

Maryland pay range: MIN 84,060.00 - MAX $140,100.00

Massachusetts pay range: MIN $90,790.00- MAX $151,320.00

Minnesota pay range: MIN 84,060.00 - MAX $140,100.00

New Jersey City pay range: $90,790.00- MAX $151,320.00

New York pay range: MIN $99,620.00- MAX $166,030.00

Vermont pay range: MIN 84,060.00 - MAX $140,100.00

Washington state pay range: MIN 84,060.00 - MAX $140,100.00

Note: For other locations, pay ranges will vary by region

This role is eligible for Keysight Results Bonus Program

US Employees May Be Eligible For The Following Benefits:

• Medical, dental and vision
• Health Savings Account
• Health Care and Dependent Care Flexible Spending Accounts
• Life, Accident, Disability insurance
• Business Travel Accident and Business Travel Health
• 401(k) Plan
• Flexible Time Off, Paid Holidays
• Paid Family Leave
• Discounts, Perks
• Tuition Reimbursement
• Adoption Assistance
• ESPP (Employee Stock Purchase Plan)
• Restricted Stock Units