Director of Product Marketing

About Keystone

Keystone is a premier AI technology and business services firm helping large enterprises, law firms, and government agencies navigate complex challenges with cutting-edge AI solutions and expert advisory and strategy consulting. Since 2003, we’ve partnered with 40% of the Fortune 500, empowering them to harness emerging technology, data science, and economic expertise to drive innovation, optimize operations, and tackle their most pressing legal and regulatory issues.

Our CoreAI team, comprised of AI/ML pioneers, transforms enterprise operations by automating and optimizing critical business decisions related to forecasting, production planning, inventory management, supply chain management, marketing and sales. Our Economic and Technology Advisory (ETA) group partners with top academics and industry leaders to provide deep insights and litigation consulting on advanced technology, digital innovation, and economic strategy.

At Keystone, we don’t just follow industry trends—we shape them. Join us and be part of a team redefining the future of AI-powered business transformation.

About The Role

As Director of Product Marketing you will drive go-to-market strategy, sales enablement, and customer engagement for our AI-powered enterprise solutions. This role is critical to shaping our positioning, sales content, analyst relations, and customer insights. You’ll work cross-functionally with product, sales, and leadership to refine messaging, support revenue growth, and amplify our market presence.

The ideal candidate is a strategic thinker and a hands-on operator, capable of translating complex technical concepts into compelling narratives that resonate with large enterprise buyers. If you thrive in high-growth, fast-paced environments and have experience at bringing products to market within venture and PE backed companies, we’d love to meet you.

Key Responsibilities

Go-to-Market Strategy & Execution

• Define and execute product positioning, messaging, and competitive differentiation.
• Develop high-impact sales motions, content, and collateral that drive enterprise adoption.
• Partner with product management and sales to ensure seamless product launches and pipeline acceleration.
  
  

Sales Enablement & Content Development

• Create and optimize sales decks, one-pagers, battle cards, and whitepapers.
• Train sales teams on messaging, objection handling, and competitive insights.
• Support ABM (Account-Based Marketing) strategies with tailored content for key accounts.
  
  

Analyst Relations & Market Influence

• Own relationships with industry analysts (Gartner, Forrester, IDC) to shape category perception.
• Drive thought-leadership through briefings, reports, and strategic positioning.
• Collaborate with PR and comms teams on narrative development and media engagement.
  
  

Customer Insights & Advisory Panels

• Design and manage Customer Advisory Panels to gather enterprise insights and influence product strategy.
• Develop case studies, testimonials, and customer success stories.
• Conduct in-depth customer research to refine messaging and market fit.
  
  

Strategic Leadership & Cross-Functional Collaboration

• Work closely with executive leadership, product, and sales to align on company strategy.
• Lead competitive intelligence efforts, tracking market trends and positioning.
• Support demand generation initiatives with content and messaging expertise.
  
  

Who You Are

Qualifications & Skills

• Education: Bachelor’s degree in Marketing, Communication, Business, or a related field or the equivalent in years of service. A Master’s degree (MBA, MPH, or related healthcare field) is preferred
• Experience:
• 10 years of experience in marketing, with at least 5 years in product marketing at a B2B technology company.
• Experience selling into large enterprises, understanding complex buyer journey
• Experience in AI, machine learning, data science and enterprise software is a strong plus.
• Proven ability to build analyst relationships and influence industry perception
• Skilled in sales enablement, customer engagement, and technical content development.
• Strong storytelling, writing, and positioning skills—technical writing is a plus.
• Strategic thinker who can execute at a tactical level.
• Background in venture-backed, high-growth, PE-driven companies preferred.
  
  

US Salary Range

• $120,000- $180,000, plus an annual discretionary bonus, 401k contribution, and competitive benefits package. Actual compensation within the range will depend upon the level the individual is hired into based on their skills, experience, qualifications.
  
  

At Keystone we believe diversity matters. At every level of our firm, we seek to advance and promote diversity, foster an inclusive culture, and ensure our colleagues have a deep sense of respect and belonging. If you are interested in growing your career with colleagues from varied backgrounds and cultures, consider Keystone Strategy.