What are the responsibilities and job description for the Director of Product Marketing position at Supio?
About Us
Supio is a trusted AI platform purpose-built for law firms, reshaping how data drives impactful outcomes. Our innovative approach blends technology with deep legal expertise, making us a leader in our field. We go beyond surface-level AI to deeply understand our customers’ daily needs, empowering law firms with unparalleled data insights. Supio delivers human-level accurate analysis of complex data and legal records, quickly and efficiently bringing critical insights when they matter most. Trusted by top litigation lawyers, our platform has supported over $1 billion in settlements, even in courtrooms.
Who Are We Looking to Add to Our Team?
As Director of Product Marketing at Supio, you will lead strategic marketing initiatives that drive the adoption of our legal intelligence platform. You'll collaborate with product, sales, and customer success teams to ensure our solutions resonate deeply with legal professionals and articulate a compelling value proposition in a rapidly evolving legal AI landscape.
Key Responsibilities:
Product Launches
- Architect and execute comprehensive go-to-market strategies and campaigns for Supio's product and feature releases
- Create strategic launch timelines and coordinate go-to-market POCs (across Product, Design, Engineering, Sales, and Customer Success) around a successful product launch
- Orchestrate cross-functional launch campaigns and activities, ensuring seamless coordination across marketing channel owners, PR, and creative
Positioning & Messaging
- Develop Supio's differentiated market positioning that clearly articulates our unique value to PI lawyers and is grounded in differentiated value propositions
- Craft persona-specific messaging frameworks that resonate with different stakeholders
- Ensure consistent brand voice and product messaging across all customer touchpoints
Sales Enablement
- Lead the development of comprehensive sales enablement programs and materials that equip the sales team to effectively communicate Supio's value proposition
- Create battle cards, competitive intelligence briefs, objection handling guides, and ROI calculators that accelerate deal velocity
- Collaborate with sales leadership to identify knowledge gaps and develop targeted training content
- Design and deliver product marketing training sessions to keep the sales organization updated on positioning, messaging, and competitive landscape
- Analyze sales conversations to identify trends and optimize sales enablement resources
Pricing Strategy
- Lead research-backed pricing analysis and strategy development for Supio's offerings
- Collaborate with Product, Sales, and Customer Success teams to develop scalable pricing models that maximize adoption and revenue
- Create compelling value narratives that justify investment and demonstrate clear ROI for legal organizations
Competitive Intelligence
- Build and maintain a sophisticated competitive intelligence program for the legal AI space
- Deliver actionable insights that inform product roadmap priorities and sales enablement
- Develop strategies to counter competitive threats and capitalize on market gaps
Go-to-Market Execution
- Design integrated campaigns that generate qualified demand throughout the legal sector
- Develop high-impact sales enablement materials that equip the team to effectively communicate Supio's value
- Implement rigorous testing and analytics to continuously optimize campaign performance
Qualifications:
Required
- 7-10 years of product marketing experience, with at least 3 years at a senior level in B2B SaaS
- Demonstrated success launching technology products to enterprise customers
- Strong understanding of enterprise sales processes and complex buying committees
- Exceptional communication, storytelling, and presentation abilities
- Experience developing value-based pricing strategies for SaaS solutions
- Track record of creating differentiated positioning in competitive technology markets
- Data-driven approach to marketing strategy with the ability to translate insights into action
Preferred
- Experience in legal technology, AI solutions, or selling to legal professionals
- MBA or advanced degree in marketing, business, or related field
- Background in competitive intelligence with demonstrated impact on business outcomes
- Experience in marketing sophisticated technology products to both technical and non-technical audiences
- Understanding of AI concepts and their practical application to legal workflows
- Experience in rapid-growth startup environments
Why Supio?
As a Series-A startup, joining Supio means becoming a vital contributor to our success, where your ideas and efforts will directly shape our products, company culture, and long-term vision. We’re in an exciting phase of scaling, presenting opportunities for both company and career growth as we expand our market presence and develop new features and services.
Benefits & Perks
Supio offers an extensive benefits package and perks which include:
- Health benefits, including medical, dental, and vision insurance
- Flexible paid time off (PTO) with company-paid holidays
- 401k
- In-office perks include transportation subsidies, snacks & beverages, and much more!
Compensation
The base salary range for this position in Seattle is a range of $180,000 – $210,000 as well as stock options. Compensation may vary within this range depending on a number of factors, including a candidate’s qualifications, skills, competencies, and experience.
