What are the responsibilities and job description for the Lead Digital Analyst (SEO) position at Kforce Technology Staffing?
Job Details
RESPONSIBILITIES:
Kforce has a client that is seeking a Lead Digital Analyst (SEO) in San Francisco, CA.
Responsibilities:
* On-Site Optimization: Conduct keyword research and mapping strategies to ensure alignment with content goals and user intent; Oversee the optimization of metadata, internal linking, and content structures to maximize visibility and engagement; Collaborate with content creators and brand teams to integrate SEO seamlessly into the customer journey and enhance user experience
* Site Audit Follow-Ups: Lead technical and content-related follow-ups after comprehensive site audits; Address issues related to crawlability, indexation, page speed, and mobile optimization by coordinating closely with web developers and product teams
* Analytics & Data-Driven Insights: Utilize tools such as Google Search Console and Adobe Analytics to extract actionable insights; Monitor KPIs including organic traffic, rankings, CTR, and conversion rates, delivering comprehensive reports to showcase performance and identify areas of improvement
* Strategic SEO Leadership: Gradually shift focus to developing a comprehensive global SEO strategy; Coordinate efforts across 20 websites, ensuring consistent application of best practices while tailoring approaches to regional market nuances; Communicate SEO's business impact to stakeholders and align initiatives with broader organizational goals
* AI-Driven SEO Optimization: Integrate AI tools into the SEO process to streamline workflows and boost productivity; Leverage AI for advanced keyword analysis, competitive research, and content optimization to drive innovation and maintain a competitive edge
* Cross-Functional Collaboration: Build strong relationships with cross-functional teams, including developers, content creators, and marketing professionals; Advocate for SEO's importance and ensure it is a key consideration
REQUIREMENTS:
* 4 years of experience with SEO and working in an eCommerce environment
* 1 year minimum doing international SEO - full lifecycle project experience
* Experience doing SEO for a medium to large brand
* SEO experience within an international web business, driving projects from idea to implementation
* Experience collaborating with and inspiring engineering, data, design, and content teams to build compelling web experiences for your users
* Experience working with Confluence, Jira, technical audits, and issue resolution
* Deep knowledge of SEO, and advanced familiarity with HTML, JavaScript, and other front-end web programming languages
* Strong familiarity with third-party keyword research and SEO tools, such as Ahrefs, Screaming Frog, SEMRush, Moz, Majestic, Google Analytics and more
* Strong analytical skills and data-driven approach, and proficiency with Excel/Google Sheets reports
* Ability to write technical clear, concise, and thorough documentation - Jira Epics, Jira Stories, etc.
The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.
We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.
Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.
This job is not eligible for bonuses, incentives or commissions.
Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
By clicking ?Apply Today? you agree to receive calls, AI-generated calls, text messages or emails from Kforce and its affiliates, and service providers. Note that if you choose to communicate with Kforce via text messaging the frequency may vary, and message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You will always have the right to cease communicating via text by using key words such as STOP.
Kforce has a client that is seeking a Lead Digital Analyst (SEO) in San Francisco, CA.
Responsibilities:
* On-Site Optimization: Conduct keyword research and mapping strategies to ensure alignment with content goals and user intent; Oversee the optimization of metadata, internal linking, and content structures to maximize visibility and engagement; Collaborate with content creators and brand teams to integrate SEO seamlessly into the customer journey and enhance user experience
* Site Audit Follow-Ups: Lead technical and content-related follow-ups after comprehensive site audits; Address issues related to crawlability, indexation, page speed, and mobile optimization by coordinating closely with web developers and product teams
* Analytics & Data-Driven Insights: Utilize tools such as Google Search Console and Adobe Analytics to extract actionable insights; Monitor KPIs including organic traffic, rankings, CTR, and conversion rates, delivering comprehensive reports to showcase performance and identify areas of improvement
* Strategic SEO Leadership: Gradually shift focus to developing a comprehensive global SEO strategy; Coordinate efforts across 20 websites, ensuring consistent application of best practices while tailoring approaches to regional market nuances; Communicate SEO's business impact to stakeholders and align initiatives with broader organizational goals
* AI-Driven SEO Optimization: Integrate AI tools into the SEO process to streamline workflows and boost productivity; Leverage AI for advanced keyword analysis, competitive research, and content optimization to drive innovation and maintain a competitive edge
* Cross-Functional Collaboration: Build strong relationships with cross-functional teams, including developers, content creators, and marketing professionals; Advocate for SEO's importance and ensure it is a key consideration
REQUIREMENTS:
* 4 years of experience with SEO and working in an eCommerce environment
* 1 year minimum doing international SEO - full lifecycle project experience
* Experience doing SEO for a medium to large brand
* SEO experience within an international web business, driving projects from idea to implementation
* Experience collaborating with and inspiring engineering, data, design, and content teams to build compelling web experiences for your users
* Experience working with Confluence, Jira, technical audits, and issue resolution
* Deep knowledge of SEO, and advanced familiarity with HTML, JavaScript, and other front-end web programming languages
* Strong familiarity with third-party keyword research and SEO tools, such as Ahrefs, Screaming Frog, SEMRush, Moz, Majestic, Google Analytics and more
* Strong analytical skills and data-driven approach, and proficiency with Excel/Google Sheets reports
* Ability to write technical clear, concise, and thorough documentation - Jira Epics, Jira Stories, etc.
The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.
We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.
Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.
This job is not eligible for bonuses, incentives or commissions.
Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
By clicking ?Apply Today? you agree to receive calls, AI-generated calls, text messages or emails from Kforce and its affiliates, and service providers. Note that if you choose to communicate with Kforce via text messaging the frequency may vary, and message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You will always have the right to cease communicating via text by using key words such as STOP.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
