What are the responsibilities and job description for the Digital Marketing Executive position at Kidspace Adventures Holdings?
Salary: Competitive from £25- £30k per annum depending on experience
Job Type: Permanent, Full-time
Please note we are able to accommodate flexible and remote working however weekly travel to our Epsom and Hounslow sites is required at least 3 times per week. For this reason we can only consider applicants resident and with the right to work in the UK.
We are a seven day a week operation and our digital platforms are live 24 hours a day. This means some out of office hours and weekend working will be required.
About the Role:
We are seeking a talented and passionate Digital Marketing Executive to join our dynamic team. You will play a crucial role in developing and implementing effective digital marketing strategies to drive brand awareness, generate leads, and increase sales. This is a new role in a fast-paced and growing marketing team and supports Escapade’s ambitious growth plans.
Key Responsibilities:
- Develop and execute digital marketing strategies: Create and implement comprehensive digital marketing plans aligned with overall business objectives.
- Website management: manage all elements of the Escapade websites. Ensuring they are kept up to date, lead on driving the sites forward by conducting AB testing, optimise sales strategy's and improve the conversion rate. Experience with Google Analytics and Tag manager required.
- SEO optimization: Conduct keyword research, optimise website content, and implement SEO best practices to improve organic search rankings.
- Email marketing: Manage email campaigns, create engaging content, and analyze performance metrics to optimize results. Lead on growing and maintaining the database.
- Paid advertising: Manage paid advertising campaigns with our media agency on platforms like Google Ads and social media to reach a wider audience and drive conversions.
- Analytics and reporting: Track and analyze key performance indicators (KPIs) to measure the success of digital marketing efforts and identify areas for improvement.
- Stay updated on industry trends: Keep abreast of the latest digital marketing trends, technologies, and best practices.
Experience:
- Proven experience in digital marketing, with a strong understanding of SEO, social media, email marketing, and paid advertisingExperience in a digital marketing role required, CRM experience desired.
- Proficient in using digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools).
- Bachelor's degree in Marketing, Business, or a related field desired.
- Strong analytical and problem-solving abilities.
- Passion for digital marketing and a desire to stay updated on industry trends.
- Proactive and organised with the ability to work as part of a team as well as independently.
- Experience and understanding of visitor attractions leisure, retail, hospitality environment
About the Escapade Group
The Escapade Group operates the ultimate indoor and outdoor adventure parks. Currently operating three popular brands, Hobbledown, Kidspace and Gripped across six sites, the business has ambitious plans to expand. At present, there’s an established Hobbledown Adventure Farm Park & Zoo at Epsom, Hobbledown Heath which opened in 2022 alongside Gripped, the best Adrenaline Park in the South and two incredible indoor play and children’s party venues at Croydon and Romford. We’ve also just opened Watermouth Castle and family theme park in Ilfracombe, Devon We welcome over 1 million people through our doors and host over 7,000 birthday parties a year.
Location: Hybrid and Hobbledown Epsom and Hobbledown Heath, UK with regular travel to 6 UK sites.
How to Apply
If you believe you have what it takes to come on-board and would like to be part of something new and exciting, we would love to hear from you. Please simply apply by hitting the apply button.
Recruitment Agencies
Please note, we are not working with any recruitment agencies at this time. As such, we do not accept any speculative CV’s and/or candidate profiles and are, therefore, unable to consider these.
#HP
Salary : $25,000 - $30,000