Social Media Marketing Director

KIKO MILANO was founded in 1997 in Milan and since then has revolutionized how cosmetics are sold globally. We strive to offer an incredible variety of products, textures and colors, and a multi-sensorial experience in innovative technology at an affordable price. Headquartered in Bergamo, Italy, KIKO MILANO combines outstanding quality, Italian heritage and craftsmanship to deliver stunning aesthetics.

THE POSITION:

The Director, Social Media Marketing will develop and implement a comprehensive social media strategy that aligns with business objectives across North America. As a consumer-focused, integrated marketing leader, you have the capability to make a brand stand out in today’s competitive marketplace.

This role reports to the Senior Vice President, Marketing, Communications, Creative.

MAIN RESPONSIBILITIES

• Create a content calendar that ensures consistent and engaging content across all social platforms - TikTok, Instagram, Facebook, YouTube, Pinterest.
• Set and track key performance indicators (KPIs) to measure success and adjust strategies as needed.
• Define and maintain a consistent, authentic brand voice across all platforms.
• Drive growth-focused initiatives to grow followers and engagement.
• Work with internal teams and agencies to produce high-quality visual assets, including photos, videos, and user-generated content (UGC).
• Track content performance and optimize based on engagement metrics, audience feedback, and data analysis.
• Track and report on social media performance metrics and adjust strategies for optimal results.
• Analyze competitors and industry trends to identify opportunities for growth and engagement.
• Provide regular updates to senior leadership on social media campaigns, engagement, and growth.
• Test and experiment with new platforms, tools, and tactics to keep KIKO at the forefront of social media innovation.

If you value a culture of trust and collaboration and seek autonomy to shape your future and career, then KIKO Milano is your next step on your career journey.

REQUIREMENTS

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• 8 years of experience in social media marketing, with at least 5 years in a leadership role.
• Strong experience in developing and executing GTM strategies, preferably in the beauty or CPG industry.
• Deep understanding of social media platforms, including TikTok, Meta, and emerging platforms.
• Expertise in affiliate marketing, influencer/celebrity partnerships, OOH media, TV, and community management.
• Strong people management and leadership skills.
• Excellent communication, presentation and collaboration skills.
• Ability to lead and execute large-scale disruptive events and product seeding initiatives.
• Proficiency in MS Office applications including Outlook, Word, Excel, etc. and general office computer skills.