What are the responsibilities and job description for the SEO Specialist (on behalf of a client) position at Kimpton Digital Solutions LLC?
Role based in Columbus, OH. Remote work may be considered for the right candidate.
A confidential company who is a leader in their industry is actively seeking a dynamic and dedicated SEO Specialist to join their in-house Marketing team. The organization offers robust benefits (medical, dental, vision, short- and long-term disability, accident, and critical illness, company-paid life, and retirement plans) and paid time off.
In this role, you will create, implement and continuously refine SEO content intended to accelerate revenue and growth for individual locations. The ideal candidate will be a self-starter with an owner’s mentality, possess the ability to think both analytically and creatively and the desire to manage multiple, diverse projects simultaneously. This position will collaborate cross-functionally across the marketing team to utilize data in making intelligent marketing decisions and enjoy applying that knowledge within their industry.
Core Responsibilities
- Develop and implement SEO strategies for product resources and individual sites.
- Analyze the competitive environment and market to identify new opportunities and growth points.
- Continuously monitor rankings and adapt strategy according to changes in search engine algorithms and technical aspects of promoted resources.
- Conduct technical SEO audits and prepare technical recommendations.
- Optimize content and create recommendations.
- Develop an internal linking strategy to improve site structure and user experience.
- Analyze key metrics using analytical tools to monitor the performance and effectiveness of implemented strategies.
- Manage and adhere to allocated budgets for SEO activities.
- Develop and implement Local SEO strategies using tools including Google Business Manager and Yext.
Required Qualifications
- Minimum of 3 years of experience in SEO
- Knowledge of HTML, CSS, JavaScript, and schema markup at a level necessary for conducting audits and providing technical optimization recommendations
- Experience with WordPress or similar content management systems (CMS), Google Analytics, Google Search Console, and SEO research tools like SEMRush and Screaming Frog
- Extreme attention to detail
- Strong communication and teamwork skills
- Experience with websites with complex architecture, satellite sites, and successful cases of promoting highly competitive queries
- Innovative, proactive and entrepreneurial approach
- Proven ability to function seamlessly within a team
Company is an equal opportunity employer.
